Cvent, a leading provider of meetings, events, and hospitality technology, has announced its acquisition of Splash, a prominent event marketing technology company. This strategic move aims to bolster Cvent’s event marketing offerings by integrating Splash’s user-friendly platform, which enables marketers to create impactful, measurable, and repeatable event programs.

Key Highlights of the Acquisition

• Expansion of Event Marketing Tools: The acquisition will combine Cvent's comprehensive event management solutions with Splash's intuitive platform, enhancing capabilities for creating, executing, and measuring event programs.
• Increased Market Reach: With over 500 leading organizations, including more than 60 Fortune 1000 companies, already relying on Splash, the integration will significantly broaden Cvent's customer base and market influence.
• Strengthening Event Strategy: This acquisition aligns with trends identified in the Gartner® Magic Quadrant™ for Event Technology Platforms, highlighting the growing importance of field marketing events for lead generation and business growth.

Benefits for Marketers

• Streamlined Event Execution: Marketers will benefit from advanced tools that simplify event registration, boost attendance, and support the execution of repeatable event programs.
• Enhanced Brand Awareness: The integration provides access to cutting-edge event marketing templates and a customizable asset library, ensuring a consistent and impactful brand experience.
• Improved Measurement and Strategy: Robust reporting solutions and MarTech integrations will enable marketers to measure event results, refine strategies, and drive sales velocity.

Statements from Leadership

• Matthew Curry, Interim CEO of Splash: “We admire Cvent’s long-time innovation and leadership in the meetings and events space. For over a decade, we have empowered marketers to create valuable, repeatable events through our powerful, intuitive tools. With Cvent, we look forward to accelerating event marketing success, making it more accessible, measurable, and impactful for businesses worldwide.”
• Reggie Aggarwal, CEO & Founder of Cvent: “The technology-driven convergence of marketing and events is an exciting growth opportunity. Pairing Splash’s expertise in field marketing events with our robust event and marketing platform further strengthens our ability to empower marketers to create and execute on-brand, high-impact event programs that deliver real results.”

Cvent’s acquisition of Splash marks a significant advancement in the event marketing sector, combining Cvent’s event management solutions with Splash’s innovative marketing tools. This integration promises to enhance event strategy, improve measurement, and drive greater business success for organizations globally.