Nielsen analysis reveals Culture Genesis’ unprecedented reach and engagement across White, Black, Hispanic, and mixed-race demographics outperforms key competitors and sets new benchmarks for precision-targeted multicultural marketing at scale.

Culture Genesis, the largest diverse-owned digital video network, recently unveiled the results of a Nielsen Media Impact study. This study, conducted over six months from August 2023 to January 2024, highlights Culture Genesis' outstanding performance in engaging diverse audiences through its YouTube network. The findings reveal Culture Genesis' dominance in reaching Black, Hispanic, and White viewers aged 18 and older.

• Unparalleled Black Audience Engagement:

  • In January 2024, Culture Genesis achieved 237 million minutes of watch time among Black audiences.
  • This is nearly double the combined total of Univision, BET, BuzzFeed, Allen Media, and Essence.

• Substantial White Audience Reach:

  • White audiences spent 272 million minutes on Culture Genesis's YouTube network.
  • This demonstrates broad appeal across different demographics.

• Strong Hispanic Audience Penetration:

  • Culture Genesis consistently reached an average of 11% of the Hispanic 18+ audience monthly.
  • This underscores its ability to connect with this growing demographic.

• Overall Audience Leadership:

  • In January 2024, Culture Genesis reached 25.9 million viewers aged 18+ on its YouTube network.
  • This solidifies its position as a major player in the digital media landscape.

Additional Insights

• Mixed-Race Audience Reach:

  • Culture Genesis on YouTube showed the highest percentage reach for mixed-race audiences, the fastest-growing group in the U.S.
  • It reached 12% of Black Hispanic adults 18+ (matching Univision on YouTube).
  • It reached 14% of Asian or Pacific Islander Hispanic adults 18+ on YouTube.

• Industry Recognition:

  • According to Charlene Polite Corley, VP Diverse Insights and Partnerships at Nielsen, inclusive platforms like Culture Genesis demonstrate the value of engaging diverse audiences.
  • The metrics from the study showcase Culture Genesis as a superior investment for brands aiming to maximize ROI through targeted marketing campaigns.

The Nielsen Media Impact study confirms Culture Genesis' ability to capture and retain viewer attention across various demographics. This positions the platform as a powerful tool for precision-targeted marketing, offering brands a unique opportunity to connect with high-value multicultural audiences.