Crosshatch, the identity layer for hyper-personalization, has officially launched its platform's public beta, accompanied by a successful fundraising round of $2.7 million. The platform offers users the ability to bring their preferences and data directly into apps, unlocking personalized experiences while maintaining data privacy.

• Public Beta Launch and Funding:

  • Crosshatch has launched its public beta platform, backed by an initial funding round of $2.7 million.
  • The platform enables users to carry their preferences, history, and interests across apps and services for a hyper-personalized experience.

• Soren Larson’s Vision:

  • Soren Larson, Co-founder and CEO of Crosshatch, explained the need for hyper-personalization due to the fragmentation of users' digital lives.
  • He emphasized that no single service can fully anticipate consumer needs, but Crosshatch offers a solution by unifying user data across platforms.

• Early Industry Interest:

  • Since launching its private beta in August, Crosshatch has attracted startups in industries like grocery, retail, and travel.
  • These companies are leveraging Crosshatch to enhance their customers’ discovery and search processes, delivering personalized recommendations in privacy-compliant ways.

• Ease of Deployment:

  • Crosshatch stands out due to its simplicity and affordability compared to traditional machine learning and data science methods.
  • With minimal integration effort, apps can deploy Crosshatch’s personalization API, providing users tailored experiences from the first interaction without extensive data collection.

Crosshatch's public beta marks a significant step toward revolutionizing how users interact with apps and services. With strong early adoption and the promise of hyper-personalized experiences, Crosshatch is well-positioned to become a major player in the personalization space.