Legacy observability platforms are starting to look like flip phones in a 5G world—functional, but painfully behind the times. Crest Data thinks it has the fix. The company just unveiled its Migration Acceleration Service for Datadog, a new offering designed to slash migration timelines by up to 60%, helping enterprises trade their clunky monitoring stacks for Datadog’s slick, unified observability and security platform.

The observability market has been shifting fast. With cloud-native environments growing more complex, legacy SIEM and monitoring tools often can’t keep up—leaving enterprises paying high costs for underwhelming visibility. Datadog, on the other hand, has steadily become the poster child for modern observability. The hitch? Migrating is usually a nightmare.

That’s where Crest Data steps in. “Many enterprises want to move to Datadog but the migration is slowed by the complexity of converting dashboards, alerts, and workflows from legacy systems,” said Malhar Shah, Crest Data’s Co-founder & CEO. “Our Migration Acceleration Service eliminates that friction.”

How It Works

The service uses a phased approach powered by Crest’s Automated Migration Engine, which automatically converts up to 90% of dashboards, alerts, and workflows into Datadog-native formats. The last 10% gets manual fine-tuning by Crest’s experts—ensuring enterprises don’t end up with half-baked dashboards.

Early adopters say the time savings are real. “What would otherwise have taken several months can now be completed within a few weeks,” said Marylu Velazquez, Sales Director at TecnoMedia, noting that automation not only accelerates the process but also reduces risk and cost.

Datadog itself seems pleased with the partnership. “Helping customers move to Datadog's unified platform while further accelerating migration is a win-win for everyone,” said Jarrod Buckley, VP of Channels & Alliances at Datadog.

Crest’s timing is strategic. As enterprises face pressure to modernize IT infrastructure while trimming budgets, a fast lane to Datadog could be appealing. Rival observability vendors like Splunk and New Relic are also scrambling to show value amid rising competition from Datadog’s all-in-one platform. By positioning itself as the migration enabler, Crest Data isn’t just hitching its wagon to Datadog—it’s putting itself in the middle of one of the hottest tech shifts in enterprise IT.

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