Credera, in partnership with Areteans, a Global Elite Partner of Pega, has launched the Connected Marketing Platform. This innovative solution aims to help organizations scale their decision-making maturity and enhance customer engagement strategies in an increasingly competitive market.

Key Features of the Connected Marketing Platform

• Enhanced Customer Engagement:

  • Designed to empower organizations to make data-driven decisions swiftly, meeting evolving customer experience (CX) expectations.
  • Facilitates the extension of Pega’s Customer Decision Hub into customer acquisition, introducing next best action methodologies.

• Core Capabilities:

  • Advanced Client Data Environment:
    • Utilizes OPMG's Marketing Analytics Platform and Omni data enrichment for comprehensive data integration.
  • Real-Time Customer Data Platform (CDP):
    • Powered by Tealium, it enables structured, real-time data distribution and event-triggered decision-making.
  • One-to-One Customer Decision-Making:
    • Leveraging Pega’s Customer Decision Hub for contextual decision-making, AI-driven recommendations, and omnichannel awareness.

Expert Insights

• Rob Walker, General Manager, Pega:

  • Describes the Connected Marketing Platform as a game-changer for organizations aiming to improve customer engagement and agility.
  • Emphasizes the platform’s ability to harmonize data, analytics, and decision-making processes to deliver meaningful outcomes.

• Justin Bell, Global CEO, Credera:

  • Highlights the collaboration with technology partners to connect content, data, and decision-making for personalized customer experiences.
  • Aims to keep clients ahead in the competitive digital landscape by optimizing efficiency and driving growth.

Commitment to Cloud Technologies

• Credera and Areteans are focused on leveraging native cloud technologies, including AWS, GCP, and Azure, to enhance speed to market and deliver value.
• The integration of real-time AI innovations ensures that clients receive outcome-focused, industry-changing technology solutions.

The launch of the Connected Marketing Platform marks a significant advancement in customer engagement strategies for organizations. By integrating data, analytics, and AI-driven decision-making, Credera and Areteans are poised to help brands exceed customer expectations and drive profitability in a complex digital environment.