CreatorIQ, the leading enterprise influencer marketing platform for global brands and agencies, has announced the appointment of Brit Starr as Chief Marketing Officer (CMO). In her new role, Starr will oversee brand strategy, product positioning, and growth marketing to support the platform’s extensive global customer base of brands and agencies aiming to scale their creator marketing efforts.

Brit Starr’s Background and Experience

• Leadership at CreatorIQ and Tribe Dynamics: Starr brings over 15 years of experience, including key roles at Tribe Dynamics, where she served as SVP of Revenue and SVP of Marketing before its acquisition by CreatorIQ in 2021. As an early member of Tribe Dynamics, Starr has been a prominent leader in the creator economy for more than eight years.
• Vision for CreatorIQ: As CMO, Starr will continue to lead CreatorIQ’s marketing efforts, including events, communications, content, brand and creative, product marketing, and performance marketing. She will collaborate closely with the executive team to ensure CreatorIQ delivers innovative solutions that align with the evolving needs of its growing customer base.

CEO’s Statement

Chris Harrington, CEO of CreatorIQ, praised Starr's leadership, stating, "Brit has been a highly valuable partner who leads with authenticity and accountability. I am honored to recognize her impact and elevate her to this expanded leadership role. Under Brit's leadership, our Marketing team has been instrumental in scaling CreatorIQ into an industry-leading, global company that puts creators at the heart of marketing."

Starr’s Vision as CMO

Starr expressed enthusiasm for her new role, stating, "I am incredibly honored and excited to take on this expanded role at CreatorIQ. With accelerating technological advancements, combined with the renewed importance of authenticity and human connection, CreatorIQ and the industry are at an inflection point. I have never been more confident that creator marketing is the future of marketing."

Recent Developments at CreatorIQ

• Strategic Hires and Partnerships: CreatorIQ has made significant hires and strategic partnerships to bolster its role in the marketing ecosystem, including the appointment of SaaS veteran Chris Harrington as CEO. The company has also partnered with Snap Inc. to manage and measure creators through the CreatorIQ platform and collaborated with TikTok to produce an industry-first report on top-performing brands.
• Upcoming Event: CreatorIQ executives, including Starr and Harrington, will speak at the annual CreatorIQ Connect conference on October 10 in Los Angeles, featuring notable brands and agencies such as Paramount, Gap, AT&T, Unilever, and Edelman.

Brit Starr's appointment as Chief Marketing Officer marks a significant step for CreatorIQ as it continues to lead the evolution of the creator economy. With her extensive experience and visionary leadership, Starr is poised to drive CreatorIQ’s marketing strategy and reinforce its position as a leader in the influencer marketing space.