Crackle Technologies has successfully raised $1.7 million in a pre-seed funding round led by We Founder Circle and AC Ventures. This investment marks a significant step in Crackle's mission to develop AI-based products aimed at helping publishers maximize their adtech earnings.

1. Funding and Investors:

   • Crackle’s pre-seed round was led by We Founder Circle and AC Ventures.
   • Other notable investors include founders from Impetus Technologies, Sunicon Ventures, Global DeVC, and Misfits Capital.
   • Prominent publishers such as Ludo King, Dainik Jagran, and Amar Ujala have also invested in Crackle.

2. Expansion and Focus:

   • Crackle is set to expand its operations across Southeast Asia, with a primary focus on Vietnam and Indonesia.
   • The funding will support scaling operations globally, particularly in gaming, apps, news, and OTT sectors.

3. Technology and Impact:

   • The company will use the funding to advance its product and technology, addressing key issues like low fill rates and eCPMs.
   • Crackle’s proprietary technology leverages advanced data analytics and predictive modeling to optimize ad revenue, automate workflows, and enhance user experiences.

4. Founders’ Background:

   • Crackle was founded by Harsh Mittal, Shashank Dudeja, and Jaivir Singh Nagi, all former Google executives with 18 years of combined experience in adtech.
   • The founders have previously managed billions in ad revenue and significantly boosted monetization for publishers.

5. Statements from Key Figures:

   • Vikash Jaiswal, creator of Ludo King, praised Crackle’s team and their expertise in ad monetization.
   • Jaivir Singh Nagi expressed gratitude for the support and emphasized the role of this funding in advancing Crackle’s mission.
   • Harsh Mittal highlighted the potential of Southeast Asia’s tech scene and the company’s eagerness to partner with local developers.

Crackle Technologies’ recent funding round is a crucial milestone in its journey to revolutionize adtech for publishers. With a strong focus on Southeast Asia and advanced AI-driven solutions, Crackle aims to drive substantial growth and innovation in the adtech industry.