Coveo, a leader in enterprise AI platforms, and Optimizely, a top digital experience platform provider, have announced a strategic partnership. This collaboration aims to bring AI-powered search and personalized relevance across digital touchpoints, enhancing user experiences and driving engagement at scale.

• Empowering Personalized Experiences:

  • The partnership integrates Coveo’s AI search, generative answering, and relevance capabilities with Optimizely’s content management system (CMS).
  • Companies can deliver personalized, connected experiences that cater to individual user intent across every digital interaction.

• Key Features and Benefits:

  • AI-Powered Generative Answering: Coveo’s solution provides users with instant, accurate answers, reducing support costs and enhancing customer satisfaction.
  • Hyper-Personalization Across User Journeys: Coveo’s AI models analyze user intent to deliver tailored search results, recommendations, and generative content, driving higher engagement and conversions.
  • Effortless Content Discovery: The integration ensures that all content within Optimizely’s CMS is easily discoverable through Coveo’s advanced search capabilities, leveraging robust metadata for precision.
  • Unified Content Access: Coveo’s unified hybrid index breaks down data silos, allowing seamless access to information across the enterprise, beyond just Optimizely content, without requiring costly migrations.
  • Flexible and Composable Integration: Developers can customize the integration with multiple deployment options and flexible search UI tools, adapting the solution to specific business needs.
  • Fast Time-to-Value: The partnership offers no/low code implementation options, enabling quick deployment and delivering immediate value.

• Impact on Businesses:

  • Seamless Content Harnessing:
    • Ann-Marie Darrough, VP of Alliances and Partnership North America at Coveo, highlights how the partnership empowers businesses to make content more engaging and personalized for customers.
  • Enhanced Customer Experience:
    • Jessica Dannemann, Chief Partner Officer at Optimizely, emphasizes how Coveo’s AI capabilities will help Optimizely customers deliver more relevant digital experiences, improving content accessibility and user engagement.

The Coveo and Optimizely partnership is set to transform digital experiences by leveraging AI-powered search and personalization. This collaboration not only enhances content discoverability and relevance but also enables businesses to deliver tailored experiences that drive customer satisfaction and business growth.