Cooperate Marketing, one of the fastest-growing MarTech firms in the U.S., has appointed Gary DuVall as its new Chief Technology Officer (CTO), marking a pivotal step in the company’s push toward AI-powered growth and innovation.

Recognized by Inc. 5000 for its rapid expansion in channel marketing, Cooperate Marketing is strengthening its leadership team to amplify its enterprise technology capabilities and deepen its foothold in AI, machine learning (ML), and large language model (LLM) technologies.

A New Chapter in MarTech Leadership

“Building on our continued success, today marks a new chapter for Cooperate,” said Brian Fourman, Founder and CEO. “Gary brings a wealth of MarTech experience and will help advance and transform our enterprise platform solutions. With his strategic vision, leadership, and talent, we’re poised for tremendous innovation and growth ahead.”

DuVall succeeds Sean Li and brings over 25 years of experience leading digital transformation initiatives at top-tier firms such as Razorfish, Dentsu, and DigitalOcean. His expertise spans conversion rate optimization (CRO), enterprise cloud platforms, and technology-driven marketing solutions across industries like telecom, insurance, and education.

Driving the Next Wave of AI-Powered MarTech

Under DuVall’s leadership, Cooperate plans to refine its AI and ML investments, embedding intelligence into every layer of its operations—from data-driven insights to predictive automation. The company aims to elevate its co-op and channel marketing platforms with AI-enhanced personalization, performance analytics, and scalable integrations for enterprise clients.

“Cooperate Marketing has single-handedly and sustainably built a unique niche within the co-op marketing space,” said DuVall. “By prioritizing the ownership of its technology and infrastructure, it delivers a truly differentiated end-to-end offering. I’m honored to join at this key inflection point and help take the company and our clients to the next level—leading with innovation and heart.”

Turning Advanced Tech Into Measurable Impact

Cooperate’s strategy extends beyond developing cutting-edge technology. Its mission centers on translating technical excellence into tangible client results.

“Creating great tech alone doesn’t create value—what you do with it does,” said Ryan Parker, Director of Operations & Growth. “With Gary leading the charge, we’re reinforcing our commitment to turning AI and engineering into real business outcomes. Our goal is to empower clients and their channel partners to scale smarter and grow stronger.”

The Broader MarTech Landscape

Cooperate’s move mirrors a broader trend among MarTech firms racing to embed AI and automation at the core of their offerings. As marketing ecosystems become more data-centric, companies like Cooperate are leaning on AI-driven infrastructure to simplify co-op advertising, enhance partner engagement, and measure ROI more effectively.

By combining proprietary technology with AI innovation, Cooperate aims to stay ahead in the competitive MarTech landscape—offering clients not just tools, but strategic intelligence that drives measurable growth.

With DuVall at the helm of technology, Cooperate Marketing looks ready to redefine how brands and partners collaborate in the AI-driven future of marketing.

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