Contentstack, the leader in composable digital experience platforms (DXP), has announced the introduction of its new native Visual Builder capabilities at ContentCon Europe in London. This tool is designed to transform how marketers and developers interact with headless CMS environments, allowing users to visualize, personalize, and build digital experiences more efficiently. The new features aim to simplify complex workflows and accelerate time-to-market for personalized digital content.

1. Visual Builder for Enhanced Digital Experience Creation

• Real-Time Visualization: Marketers can now see the present and future iterations of their digital properties in a headless environment. This eliminates the need for backend trial-and-error processes, offering a more streamlined workflow.
• Composability Across Vendors: Contentstack integrates content from multiple platforms, such as DAM and CMS, enabling seamless creation of rich digital experiences.

2. Personalization and Generative AI Integration

• Audience Impersonation and Personalization: Marketers can build and visualize tailored experiences for different audience segments in real-time, enhancing the personalization at scale.
• Generative AI Authoring: Contentstack enables marketers to leverage generative AI tools within their workflows, making it easier to produce personalized content that aligns with brand identity.

3. Simplified Workflow for Marketers and Developers

• Drag-and-Drop Functionality: Developers and designers can create components and layouts with drag-and-drop capabilities, while maintaining control over how content appears, ensuring brand consistency.
• Faster Personalization: Marketers can now achieve personalized digital experiences more efficiently with the help of automation and AI-driven tools integrated into Contentstack's platform.

4. Strengthened Personalization Tools

• Contentstack Personalize: A segmentation and testing engine that helps streamline content production for personalized experiences.
• Brand Kit for Brand-Aware AI Content: Ensures that AI-generated content is in line with the brand’s voice and identity.
• Contentstack Automate: Simplifies the process of operationalizing and scaling personalized content across channels.

5. "No Fail" Promise and AI Accelerator Program

• AI Accelerator Program: Contentstack offers a commitment to getting customers fully operational with AI in just 45 days.
• Contentstack Academy: Provides business and technical users with the skills necessary to harness the full potential of the platform and improve content creation processes.

Contentstack's Visual Builder and its new suite of features underscore the company’s commitment to empowering marketers and developers alike. By integrating personalization, automation, and generative AI tools, Contentstack continues to enable brands to create highly personalized, scalable, and immersive digital experiences, setting a new standard in the DXP landscape.