Content at Scale, a leader in AI-powered content generation, is excited to announce its rebranding to BrandWell.

Content at Scale, a pioneer in AI-powered content generation, has rebranded to BrandWell, reflecting its evolution from a long-form SEO blog writer to a comprehensive brand growth platform. The rebrand signifies the platform's expanded capabilities, catering to businesses seeking efficiency and results without building an entire marketing team.

1. The Journey from Content at Scale to BrandWell

• Content at Scale was launched in 2021 to address marketers' challenges of scaling content and achieving strong SEO rankings.
• Initially known for its hands-off, AI-driven content creation, it was the first undetectable writer that produced high-quality content without human intervention.
• The platform’s evolution included adding keyword research, content intelligence, and generative AI, transitioning it into a full brand growth engine.

2. Reasons Behind the Rebrand

• As the platform expanded, its name no longer accurately represented its capabilities.
• The rebrand to BrandWell reflects its mission to go beyond content marketing, providing a suite of tools that fuel brand growth across multiple dimensions.
• According to Justin McGill, founder of BrandWell, the platform aims to drive real results by supporting tasks beyond traditional content marketing, such as filling CRMs and boosting subscriber bases.

3. Introducing BrandWell’s Advanced Tech Stacks

• RankWell: An enhanced version of the long-form AI writer with integrated keyword research, content intelligence, SEO and NLP analysis, image gallery, plagiarism checker, and auto-sync plugins for WordPress and Shopify.
  • RankWell excels in deep research by analyzing top-ranking content, social media, scholarly articles, and more, generating fully optimized long-form content using multiple LLMs.
• WriteWell: A suite for short-form and marketing copy, featuring over 40 AI agents trained for tasks such as creating LinkedIn posts and ebooks.
  • WriteWell also includes tools like an undetectable rewriter, real-time plagiarism checker, text summarizer, tone checker, and grammar editor.

4. New Features and Offerings

• Automatic Internal Linking: BrandWell builds a comprehensive knowledge graph of a brand, enabling deep internal linking and a robust backlink profile. It also identifies content gaps and keyword opportunities.
• Brand Publisher Network: Allows websites to earn natural, high-quality links through a co-op-based network of real brands, enhancing link-building strategies.
• Content Refresh and Rewrite: BrandWell’s automated website audits identify underperforming content, allowing editors to refresh or rewrite with a single click.

5. Future Developments and Commitment to Innovation

• Upcoming features include integration with Google Search Console for real-time insights into content performance.
• BrandWell will continue to innovate, adding more tools and features to support users in achieving their brand growth goals.
• Committed to staying at the forefront of AI and content marketing technology, BrandWell aims to provide the most advanced tools to empower content creators.

BrandWell’s transformation from Content at Scale represents a major leap in its offerings, evolving from a simple AI writing tool to a comprehensive brand growth platform. With advanced AI capabilities, robust content creation tools, and new features like automatic internal linking and a brand publisher network, BrandWell is setting a new standard in AI-powered brand growth. Its commitment to innovation ensures that marketers, publishers, and entrepreneurs have access to cutting-edge technology to drive their content marketing success.