The fourth annual State of Video Technology report has revealed a significant demand for next-generation video experiences, with consumers increasingly expecting personalized, interactive, and AI-generated videos. This demand is particularly strong among younger audiences, high-income earners, and digital-first consumers. Here are some of the key takeaways from the study that brands need to take note of:

Insights from the Study:

1. A Clear Video Gap for Brands

   • 78% of consumers want brands to use more video in their communications. However, over 40% of consumers report that they never receive videos from the brands they interact with. This highlights a significant video gap that brands must address to meet rising consumer expectations.

2. Personalized Video Drives Loyalty

   • Personalized video continues to be a powerful tool for building brand loyalty. Consumers who receive personalized videos are 4x more likely to feel valued by a brand and 3.5x more likely to become or remain a customer.

3. Consumers Get Upset with Generic Communications

   • A notable 44% of consumers say they get frustrated when they receive generic communications from brands. This sentiment is even stronger among Gen Z, with 51% of them reporting frustration over non-personalized content. Furthermore, 80% of Gen Z consumers expressed a desire for more personalized communication in the future.

4. Consumers Want AI-Generated Videos

   • Consumers are not just looking for personalized videos—they want AI-generated videos. They are 2x more likely to prefer an AI video created from a document over the document itself, underscoring a preference for effortless, tech-driven content delivery.

5. Gen Z, High Earners, and Digital-First Consumers Lead the Charge

   • The demand for next-generation video solutions is strongest among Gen Z, high earners, and digital-first consumers. 93% of Gen Z consumers want personalized and interactive videos from brands, and a significant 86%-88% of high earners and digital-first consumers share this preference. This trend highlights the importance of adopting innovative video solutions to engage these key demographics.

What This Means for Brands:

The message from consumers is clear: brands need to adopt next-generation video solutions or risk falling behind. Particularly for younger, tech-savvy consumers and high earners, the demand for personalized, interactive, and AI-generated videos is stronger than ever. These insights suggest that video personalization is not just a “nice-to-have” but a critical strategy for brands to remain relevant and build lasting customer relationships.

As Yotam Ben Ami, CMO of Idomoo, puts it, "The message from consumers is loud and clear: They expect brands to adopt next-generation video solutions and will punish those who don't."

As the demand for next-gen video continues to grow, businesses must adapt by embracing personalized, interactive, and AI-driven content. If you’re a brand looking to stay ahead of the curve, now is the time to invest in advanced video technologies that meet the expectations of your customers.