Company also launches BrandKit tool to help SMBs start marketing quickly, maintain brand consistency

Constant Contact, renowned for empowering millions of small businesses and nonprofits globally, introduces Campaign Builder, a revolutionary solution aimed at automating marketing processes for SMBs. Leveraging artificial intelligence (AI) and advanced technologies, Campaign Builder streamlines campaign generation, making it effortless and efficient for SMBs to reach their target audience across multiple channels.

1. Introduction to Campaign Builder:

   • Campaign Builder marks a paradigm shift in SMB marketing, harnessing AI and Constant Contact's customer data platform (CDP) to automate turnkey multi-channel campaigns.
   • Unique in its depth and breadth, Campaign Builder offers unparalleled automated campaign generation capabilities for SMBs.

2. Key Features and Benefits:

   • Utilizes Constant Contact's AI platform and decades of digital marketing expertise to overcome SMBs' common challenges, such as content creation and channel selection.
   • Helps SMBs set goals and develop strategic plans effortlessly, analyzing objectives and recommending optimal marketing tactics, content, channels, and timing.

3. Addressing SMB Marketing Challenges:

   • Highlights findings from a recent Constant Contact study, revealing SMBs' major barriers to marketing success: lack of time and expertise.
   • Campaign Builder addresses these challenges by accelerating campaign creation and suggesting effective strategies based on industry best practices.

4. Customer Testimonials:

   • Quotes from satisfied Constant Contact customers, like Jenn Polito from Netcom Paysystem, praising Campaign Builder's time-saving and user-friendly features.

5. Introduction of BrandKit:

   • Brief overview of BrandKit, Constant Contact's recent launch aimed at maintaining brand consistency across marketing campaigns through AI-driven automation.
   • Explains how BrandKit streamlines the process of importing creative assets and creating tailored themes and templates, enhancing efficiency and brand integrity for SMBs.

Constant Contact's Campaign Builder and BrandKit represent significant advancements in SMB marketing automation, empowering businesses to achieve marketing success with minimal time and effort. With AI-driven tools like Campaign Builder and BrandKit, Constant Contact continues to demonstrate its commitment to simplifying and enhancing the marketing experience for SMBs.