Deal strengthens the platform's lead generation and social media monetization capabilities, empowering small businesses to convert followers into customers and accelerate their growth

Constant Contact, a leading digital marketing and automation platform, has announced its acquisition of Txtify Technologies, a company specializing in mobile-first lead generation through customized microsites and surveys. This strategic acquisition enhances Constant Contact's offerings by providing small businesses (SMBs) with innovative tools designed to grow their customer base and convert social media and digital engagement into valuable customer relationships.

Empowering Small Businesses

The acquisition will significantly benefit Constant Contact's SMB customers by enabling them to create mobile-optimized, branded lead generation forms within minutes—no coding or web development experience required. With user-friendly design tools and high-performing templates, SMBs can swiftly capture contact information from social media followers, fostering deeper connections through owned channels like email and SMS marketing. This capability to quickly turn social media interactions into qualified leads is a powerful addition to Constant Contact's marketing platform.

According to Constant Contact's Small Business Now report, 60% of small businesses rely on social media as their primary channel for customer engagement. However, many face challenges in converting likes, comments, shares, and followers into actual customers, with over half of surveyed SMBs identifying social media as an area needing the most support.

A Strategic Move for Growth

"The profile of today's small business has changed, and many now launch and grow their brand on social media before they build a website or create their first email campaign," stated Frank Vella, CEO of Constant Contact. "Our acquisition of Txtify Technologies allows us to deliver value to mobile-first and social-first entrepreneurs by empowering them to own their audience on social media and convert followers into a marketing list. This is a strategic step forward in our mission to innovate on behalf of SMBs and equip them with the tools necessary for growth."

Collaborative Future

"We are thrilled to bring our powerful lead generation technology to a wider audience as part of Constant Contact's platform," said John Stewart, co-founder and CEO of Txtify Technologies. "Our mission has always been to simplify and scale lead capture and conversion for small businesses, and by joining Constant Contact, I am confident we will help even more SMBs grow and succeed."

As part of this transaction, Stewart and Txtify Co-Founder and Chief Technology Officer Eric Dewhirst will join Constant Contact, playing a crucial role in integrating the acquired technology into the existing platform. The combination of Txtify's technology with Constant Contact's robust marketing capabilities—like email, SMS, social media ads, and event management—will empower SMBs to grow their contact lists rapidly, gain better insights into their audience, drive more revenue, and directly correlate social media activity with business outcomes.