New integration of AdFusion™ and Storyteq platforms designed to close marketing execution gap through automated ad management, creative versioning, and campaign delivery at scale

• Introduction

  • Introduce the strategic partnership between Comcast Technology Solutions (CTS) and Inspired Thinking Group (ITG) ahead of Cannes Lions 2024.
  • Highlight the integration of AdFusion and Storyteq to streamline omni-channel creative versioning.

• Overview of the Integration

  • Purpose and Benefits: Discuss how the integration combines AdFusion's ad management capabilities with Storyteq's creative automation to streamline workflow and enhance efficiency.
  • Key Advantages: Enhanced scalability, improved ROI, consistency across channels, and data-driven decision-making for advertisers.

• Benefits for Advertisers

  • Enhanced Efficiency: Streamlined workflow from creative versioning to traffic creation and delivery, reducing time to market.
  • Scalability: Ability to scale creative versioning across multiple channels and formats, adapting swiftly to market demands.
  • Improved ROI: Effective utilization of media and creative budgets through integrated data analysis and optimization.

• Technology Insights

  • AdFusion Capabilities: Automation of ad operational workflows, ensuring compliance and real-time reporting across broadcast and digital campaigns.
  • Storyteq's Expertise: Creative Automation for rapid and consistent content delivery, aligning with brand identity and engagement goals.

• Executive Statements

  • Bart Spriester, CTS: Emphasize the synergy between AdFusion and Storyteq in enabling efficient campaign execution and on-brand marketing.
  • Ken Madsen, ITG: Highlight the innovation and collaborative approach driving improved campaign quality and speed to market.

• Showcase at Cannes Lions 2024

  • Mention the upcoming showcase of the integrated solution at Cannes Lions, demonstrating its capabilities at the FreeWheel Beach.