PureID's AI-Based Identity Engine to power ColorTokens' Next-Gen Security Enhancements for IoT/OT, Cloud, Container, and User Environments

ColorTokens Inc., a global leader in enterprise microsegmentation, has announced its acquisition of PureID, an innovative startup specializing in secure identity and access management. This acquisition aims to bolster ColorTokens' microsegmentation capabilities by integrating PureID’s robust identity solutions, enhancing security and breach readiness for IT and security leaders.

1. Acquisition Impact:

   • Enhanced Xshield Platform: The integration of PureID strengthens ColorTokens' Xshield platform by incorporating identity-based segmentation across cloud, containerized, IoT/OT, and user environments.
   • Improved Security: The acquisition supports advanced security measures through AI-based access regulation, addressing evolving threats and providing comprehensive protection.

2. Benefits of Identity-Based Segmentation:

   • Cloud and Containerized Environments: Unlike traditional methods reliant on infrastructure attributes like IPs, identity-based microsegmentation ensures effective policy enforcement with stable, strong identities.
   • IoT and OT Environments: Provides accurate policy enforcement despite complex, distributed infrastructures, securing these environments with reliable identity-based methods.
   • User Environments: Enforces user-specific policies to maintain security as users move and share infrastructure, overcoming limitations of traditional user policies.

3. Statements from Leadership:

   • Rajesh Khazanchi, CEO of ColorTokens: Highlighted how PureID’s identity-based segmentation aligns with ColorTokens' vision to enhance segmentation and containment while ensuring secure access to critical resources.
   • Ajit Hatti, CEO of PureID: Expressed excitement about the integration, emphasizing how it will minimize breach impacts for businesses.

4. Continued Operations and Innovations:

   • PureID’s Role: PureID will continue to expand its PureAUTH passwordless and MFA platform, contributing to Xshield’s identity-based microsegmentation.
   • Distinct Capabilities: PureID’s cryptographically secure authentication methods distinguish it from other IAM solution providers, reinforcing ColorTokens' position as a leader in microsegmentation.

5. Industry Recognition:

   • Forrester Wave™ Leader: ColorTokens was recently named a Leader in The Forrester Wave™: Microsegmentation, Q3 2024 evaluation, praised for its commitment to making customers "breach ready."

The acquisition of PureID by ColorTokens significantly enhances its microsegmentation offerings with advanced identity-based solutions. This strategic move strengthens Xshield’s capabilities, ensuring comprehensive and adaptive security measures in today’s complex digital landscape.