artificial intelligence marketing
Published on : Jul 25, 2025
Collibra is doubling down on data governance—this time, tackling the long-ignored 90% of enterprise data that sits unstructured. The company today announced its acquisition of Deasy Labs, a Y Combinator-backed startup known for automating discovery and enrichment of unstructured files like PDFs, emails, and transcripts.
The acquisition marks a pivotal move: Collibra becomes the first platform to unify governance across both structured and unstructured data. For enterprises looking to scale AI with confidence, the addition of Deasy Labs’ technology promises a significant operational upgrade.
The integration means Collibra customers will soon be able to automatically classify, tag, and enrich unstructured documents at scale—without expensive manual labeling or custom AI pipelines. This new layer of automation allows AI and analytics tools to surface smarter search results, more accurate GenAI responses, and maintain compliance in highly regulated industries like finance and healthcare.
“Deasy Labs gives us the ability to tag, filter and enrich this dark data at scale—automatically turning unstructured files into structured, meaningful and trusted data assets ready for AI,” said Felix Van de Maele, Collibra CEO and Co-founder. “This is a leap forward for the industry.”
Founded in 2023 by AI and metadata experts from McKinsey & Company, Deasy Labs quickly gained traction with a platform designed to extract semantic context from unstructured content. By joining Collibra, the startup’s enrichment engine will be embedded directly into the Collibra Platform in the coming months.
The Deasy Labs integration will unlock:
Smart Discovery: Automated scanning and semantic tagging of file repositories.
Semantic Layer Automation: Workflow-driven metadata creation for unstructured files.
Enterprise-Scale AI Search: Enhanced performance of AI tools with enriched contextual metadata.
This unified governance layer will allow organizations to manage the full AI lifecycle—from discovery and enrichment to policy enforcement—across all data types.
“By bringing unstructured data into the fold of unified governance, Collibra is taking a critical step toward operationalizing AI at scale with confidence,” said Sanjeev Mohan, Principal at SanjMo and former Gartner analyst.
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