• Platform integration to empower publishers and advertisers with AudienceDesk conversational ad units, audience data, and direct connections between supply & demand partners.

• Anticipated to significantly enhance revenue and EBITDA generation from Collective Audience’s previously announced planned acquisitions of DSL Digital and BeOp.

• Further build Collective Audience’s first-party audience data assets.

• Increase customer ROI on ad inventory and campaign performance.

Collective Audience, Inc., a pioneering force in audience-based performance advertising and media solutions, unveils its strategic technology partnership with Insticator, a premier supply-side platform (SSP) and global leader in engagement solutions. This collaboration signifies a significant leap in empowering publishers and advertisers with innovative audience engagement strategies and revenue generation opportunities.

Subtopics and Pointers:

1. Strategic Alliance Overview

   • Integration of AudienceDesk conversational ad units and audience data with Insticator's diverse portfolio.
   • Anticipated enhancement of revenue and EBITDA from planned acquisitions of DSL Digital and BeOp.
   • Collective Audience's commitment to building first-party audience data assets.

2. Platform Integration Benefits

   • Expansion of Collective Audience's ecosystem with Insticator's vast publisher network and monetization capabilities.
   • Leveraging AudienceDesk™ powered by AudienceCloud™ to unite supply and demand partners seamlessly.
   • Enhanced revenue streams for publishers and increased ROI for advertisers through robust strategies and diverse demand sources.

3. Advanced Technology Solutions

   • Utilization of Insticator's Demand Marketplace and SSP for optimal ad monetization.
   • Implementation of advanced bidding strategies to optimize performance and fill rates.
   • Integration of first-party data to activate addressable demand and enable retargeting strategies.

4. Mutual Growth Opportunities

   • Deep integration to facilitate bidirectional access to platform capabilities and data.
   • Exploration of shared ownership possibilities through equity exchange.
   • Zack Dugow, CEO of Insticator, joins Collective Audience's Advisor Collective, bringing industry expertise and visionary leadership.

The strategic partnership between Collective Audience and Insticator marks a transformative milestone in audience engagement and ad monetization. By leveraging cutting-edge technology and deep integration, both companies aim to unlock new revenue streams, enhance customer ROI, and propel mutual growth in the dynamic digital advertising landscape.