advertising technology
Published on : Mar 20, 2024
Collective Audience, Inc., a leading innovator of audience-based performance advertising and media, has launched AudienceDesk™ powered by AudienceCloud™.
The powerful new AdTech and MarTech solution brings together publisher supply, brand and agency demand, together with unique audience data, into a unified cloud platform.
AudienceCloud’s AI-driven capabilities and data infrastructure empowers users with a next generation technology stack. It includes applications that enable them to easily and cost-efficiently build, reach, connect and monetize using the singular AudienceDesk interface. The easily deployed AudienceCloud API can also be used to integrate the technology into existing third-party platforms and environments.
AudienceCloud’s groundbreaking modern infrastructure is built with the most advanced, customizable modules designed to take on today’s new cookieless, audience data-driven advertising world. It introduces the industry’s first open audience-based ecosystem for digital advertising and media with powerful features and benefits:
The AudienceDesk interface gives publishers and advertisers a single unified trading desk to create, forecast, serve, monetize, measure and optimize with greater user engagement, higher brand recall and more precise user data:
“It is time for change,” stated Collective Audience CEO, Peter Bordes. “Increasing complexity and costs has caused fundamental, far-reaching problems for AdTech and the digital media world. And it’s just not one thing that needs to change, it’s everything. So, we have pulled apart, rearchitected and built up from a new foundation a solution that solves the many challenges and roadblocks we face.
“AudienceCloud creates direct connections that allows us to finally automate the entire supply path process, and empower publishers and advertisers with next generation performance advertising units for the attention economy. The intuitive and easy-to-use AudienceDesk interface provides the unmatched ability to generate meaningful zero- and first-party data from their audiences in way that unlocks tremendous value.”