Code and Theory, a leading technology and creative network under Stagwell, has been recognized as Ad Age's inaugural Business-to-Business (B2B) Agency of the Year. Known for its 50% creative and 50% engineering balance, the agency is redefining B2B customer experiences, demystifying martech stacks, and pioneering AI applications that drive business growth and long-term value.

This recognition comes amid a year of high-impact projects that have transformed major global brands, redefining their digital strategies, customer engagement, and industry positioning.

Transformative B2B Impact

1. Revolutionizing Amazon Ads

• Transformed Amazon Ads into an SMB-friendly advertising powerhouse.
• Achieved +66% unaided awareness among small-business advertisers.

2. Qualcomm’s Industry Shift to Developers (B2D)

• Led Qualcomm’s transition from B2B to B2D (Business to Developer).
• Built the largest developer ecosystem in the world, increasing developer website visits by 540%.

3. Thomson Reuters’ First Rebrand in 16 Years

• Shifted perception from a legacy content provider to an AI-driven technology company.
• Awareness campaign led to +40% increase in unaided awareness.

4. Volvo Trucks’ Fleet-First Digital Transformation

• Launched an innovative fleet-first digital experience, surpassing competitors.
• Achieved a 350% increase in visitors at launch.

5. ETS’s Global Expansion into Workforce Solutions

• Transformed ETS from an education company into a workforce solutions leader.
• Increased B2B leads by 78% through ETS Solutions.

Expanding Capabilities: Media and Leadership Growth

1. New Media Experience Practice

• Led by Jessica Giles, former Cosmopolitan Editor-in-Chief.
• Focused on helping publishers adapt and grow in the digital age.

2. First Global CMO Appointment

• James O'Brien named as Global Chief Marketing Officer.
• Tasked with strengthening Code and Theory’s global client service offerings.

Industry Recognition & Awards

In addition to Ad Age's B2B Agency of the Year, Code and Theory has received multiple high-profile industry honors in 2024, including:

• Ad Age's Business Transformation Agency of the Year
• ANA’s B2B Agency of the Year
• Digiday’s Most Innovative Agency

Driving the Future of AI and Digital Transformation

1. AI as a Driver of Customer Engagement

• AI is more than a tool—it enables real personalization, efficient communication, and data-driven insights.
• Code and Theory’s approach anticipates user needs, deepens customer relationships, and drives engagement, conversion, and loyalty.

2. Commitment to Innovation and Digital Evolution

Michael Treff, CEO of Code and Theory, emphasizes the agency’s passion for solving complex digital problems:
"Nothing is more rewarding than creating solutions that deliver real results. This recognition from Ad Age reinforces our dedication to helping clients transform their businesses in an AI-first landscape."

Code and Theory’s AI-driven, tech-enabled, and creative-first approach has made it a pioneer in B2B digital transformation. As the first-ever Ad Age B2B Agency of the Year, the agency continues to set new benchmarks in martech, AI integration, and customer experience innovation, proving that the future of B2B marketing lies in the balance of creativity and technology.