Codazen, a leader in immersive web technology, has partnered with Meta Reality Labs to launch the world’s first immersive email campaign. This groundbreaking initiative, set to debut on Cyber Monday, redefines consumer engagement by transforming traditional 2D email content into a dynamic 3D experience accessible on any device, including phones, laptops, desktops, and VR headsets.

1. Revolutionizing Email Campaigns with Immersive Technology

   • Codazen’s Ready3D platform enables the creation of 3D email content, making it interactive and visually engaging.
   • The campaign allows recipients to explore Meta products in a 3D environment while navigating through a familiar 2D interface.

2. Seamless and Interactive Consumer Experience

   • The Meta Cyber Monday campaign is designed to provide a smooth and engaging user experience across devices, from mobile phones to VR headsets.
   • Users can easily explore and interact with the content, enhancing their overall shopping journey.

3. Impact of Immersive Technology on Consumer Engagement

   • Immersive experiences like 3D campaigns have been shown to increase consumer engagement and purchase likelihood.
   • For instance, Houzz found users of its 3D app were 11 times more likely to purchase and spent 2.7 times longer engaging with the content.

4. Building the Future of Digital Interaction

   • With Ready3D, Codazen empowers marketers to create extended reality (XR) experiences that are accessible through any web browser, democratizing access to the next evolution of digital interaction.
   • The collaboration between Codazen and Meta is set to push the boundaries of marketing, making immersive experiences a common tool for brands.

5. A Decade-Long Partnership with Meta Reality Labs

   • Codazen’s long-standing partnership with Meta Reality Labs began in 2014, contributing to the launch of the original Oculus VR headset.
   • Over the years, Codazen has helped deliver more than 600 digital campaigns and projects, reaching millions of users globally.

The launch of the world’s first immersive email campaign between Codazen and Meta Reality Labs marks a pivotal moment in digital marketing. By transforming 2D email content into interactive 3D experiences, the partnership sets a new standard for consumer engagement in the digital age. With a seamless experience across devices and the potential to enhance conversions, this campaign exemplifies how immersive technology is shaping the future of marketing.