The Channel Marketing Association (CMA) has launched ChannelGTM.ai, a purpose-built AI service designed to help vendor-side channel professionals simplify and accelerate go-to-market (GTM) strategy and execution.

Developed in collaboration with Structured and channelWise, the platform combines enterprise-grade AI orchestration with deep channel marketing expertise. Powered by Structured’s AI engine and implemented by channelWise, ChannelGTM.ai delivers actionable, context-rich insights that help channel leaders plan smarter, make faster decisions, and prove ROI with greater confidence.

“CMA is equipping their members to better understand and activate proven channel strategies through an AI solution tailored to their real-world needs,” said Daniel Nissan, Founder and CEO of Structured.

The collaboration brings together three key players:

• CMA curates channel strategy content and drives adoption among members.

• Structured powers the AI infrastructure with security and scalability.

• channelWise oversees implementation to align functionality with field realities.

“Our goal with ChannelGTM.ai is simple: help channel professionals plan smarter, execute faster, and prove ROI with confidence,” said Kathryn Rose, Co-Founder of CMA and CEO of channelWise.

ChannelGTM.ai is tailored for vendor-side channel teams, offering domain-trained intelligence in critical GTM areas — from program design, partner enablement, and campaign planning to ROI measurement and partner performance reporting. Unlike general-purpose AI tools, it draws on CMA’s extensive library of channel-specific insights to provide accurate, real-time guidance.

“After 25 years in channel marketing, I’ve seen the challenges of executing GTM strategies,” said Diane Brode, former Senior Director of Global Partner Marketing at Dell Technologies and CMA Board Member. “ChannelGTM.ai feels like having decades of best practices built into one intuitive experience.”

With ChannelGTM.ai, CMA aims to make the complex discipline of channel GTM more accessible, data-driven, and AI-empowered.

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