video technology artificial intelligence
Published on : Feb 21, 2024
Cloudinary, the image and video platform that powers many of the world's top brands, today announced that MediaFlows by Cloudinary, a low-code platform used to automate visual media workflows, is now generally available. MediaFlows’ generative AI technology FlowAI empowers users to build media-focused workflows simply by typing what they want to achieve, and letting FlowAI create the workflow for them.
“Since launching the beta last year, MediaFlows has been a game-changer for our customers, dramatically cutting down costs and accelerating their time-to-market,” said Amit Golan, group GM of Emerging Business and acting GM of MediaFlows at Cloudinary. “We believe it’s a groundbreaking solution for building and scaling media-rich applications. We’re excited to be bringing its capabilities to a much broader audience of users and businesses.”
With pricing ranging from free to enterprise, MediaFlows offers AI-powered capabilities to help automate edits across media assets, standardize assets for compliance purposes, or synchronize with third-party services, APIs, or out-of-the-box integrations with Akeneo, Shopify, Twilio, and more.
With MediaFlows, users can:
SPORT 2000, a leading European sportswear company, needed to ensure their online customers get the most updated and highest quality product images on their e-commerce platform. In order to automate this process of updating assets, they partnered with MediaFlows by Cloudinary, saving them hours of work migrating 1.3 million assets and ensuring industry-best customer experience.
“MediaFlows allows us to effortlessly create and manage workflows, streamlining the entire process of providing product images for our customers,” said Tobias Stiedl, SPORT 2000’s online marketing manager. “With MediaFlows we have significantly reduced the time and effort required to keep our online store up-to-date with the latest product images.”
“MediaFlows is an absolute game-changer," said Christian Ferranti, Tech Lead at GlobalDots, a global cloud and web consultancy. “It lets us easily tap into the full power of Cloudinary's APIs – while giving us hours of development time back every day. With MediaFlows, we have the visual building blocks to build complex media applications without writing a single line of code.”