artificial intelligence
Published on : Mar 15, 2024
Cloudinary, the image and video technology platform that powers many of the world’s top brands, today announced a series of new intelligent image optimization capabilities, including Automatic Crop (c_auto), the only solution on the market to ensure a contextually consistent, picture-perfect crop for every image at incredible scale. The company also introduced its latest generative AI innovation, Image Enhance (e_enhance), which automatically improves image quality and produces professional-looking results, as well as Enhanced Downscaling, which ensures the highest quality remains when images are reduced for use as thumbnails or previews.
Delivering picture-perfect visual assets to online audiences is critical for any digital business but cropping every image for every digital experience scenario would be impossible for brands to do manually – especially for those managing millions of visual assets. More than 10,000 brands and 1.5 million developers rely on Cloudinary to ensure they deliver fully optimized and performant images and videos. Cloudinary’s newest set of optimization features deliver on the fast and flawless promise that its customers such as Adidas, Etsy, Bass Pro Shops and Fiverr have come to expect.
Cloudinary’s latest optimization innovations enable users to automatically:
“Cloudinary’s media science and AI expertise empowers us to build the most complete set of solutions for delivering dynamic and picture-perfect visual experiences at scale,” said Tal Lev-Ami, co-founder and CTO, Cloudinary. “The intelligent image optimizations announced today further reinforce Cloudinary as the most complete platform for automating the complex and time-consuming optimizations required to engage modern consumers.”