Cloudinary, the leading image and video platform powering top global brands, has unveiled AI Vision—an advanced generative AI solution that offers unmatched control and insight into visual media. Alongside this, Cloudinary has upgraded its popular Generative AI tools, making it easier for developers and brands to edit, optimize, and transform media at scale.

Introducing AI Vision – Media Intelligence with Generative AI

Managing large-scale visual media efficiently and accurately is a growing challenge. AI Vision enhances Cloudinary’s intelligent digital asset management (DAM) platform, bringing AI-powered automation to media workflows.

Capabilities of AI Vision:

1. Custom Taxonomy & Image Classification

   • Categorize, search, and find assets based on attributes like background color, subject orientation, and demographics—no manual tagging needed.

2. Content Moderation & Compliance

   • Detect branding elements, identify sensitive content, and maintain compliance with industry standards.

3. Visual Question Answering (VQA)

   • Generate SEO-friendly metadata and descriptive alt text by asking complex image-specific questions.

Major Upgrades to Cloudinary’s Generative AI Suite

Cloudinary continues to expand its generative AI tools, reducing complexity and unlocking creative possibilities for developers and brands.

Enhanced Generative AI Features:

1. Generative Fill

   • Improved contextual accuracy for filling whitespace when resizing images for different aspect ratios.

2. Background Removal & Replacement

   • More precise outputs for seamless background changes, even for complex assets.

3. Generative Extract (New Feature!)

   • Intelligently isolates objects, products, or people, enabling dynamic layered content creation.

4. Generative Enhance & Restore

   • Removes noise and imperfections, sharpens details, and restores image quality—ideal for reviving old or damaged images.

5. Generative Upscale

   • Increases image resolution without compromising quality, ensuring high-impact visuals across all channels.

6. AI Video Transcription & Chaptering

   • Automates video transcription and chapter generation for seamless video content management.

Industry Leaders on AI Vision & Generative AI Advancements

• Javier Acón, Audiovisual Documentalist, Fever:
  "These AI tools help us create multiple assets for different markets in a fraction of the time. They've been a game-changer for us."

• Nadav Soferman, Co-founder & Chief Product Officer, Cloudinary:
  "AI Vision automates and streamlines media workflows, reducing manual work while ensuring accuracy and compliance. Faster go-to-market times and optimized visuals are now within reach."

With the demand for high-quality, fast, and scalable visual content on the rise, Cloudinary continues to innovate with AI-powered automation. Whether through intelligent image classification, content moderation, or enhanced generative AI tools, brands can now deliver stunning visual experiences faster and with greater efficiency.