Video API automations transform post-production workflows, accelerate time-to-market, and boost video content ROI

Cloudinary, a leading image and video technology platform, has announced several new AI capabilities for its Cloudinary Video API. These updates include Dynamic Video Overlays, AI Auto Transcription, and AI Auto Chaptering, designed to streamline complex post-production tasks and enable scalable, customized video experiences in minutes.

1. Tackling Post-Production Complexity

• Survey Insights: A recent Cloudinary survey of over 300 professionals found that post-production tasks are the biggest challenge for video ROI, with 58% citing time and resource constraints.
• Efficiency Gains: Cloudinary's AI capabilities automate post-production tasks, saving brands up to 92,000 workdays per month.

2. New AI-Powered Video Capabilities

• Dynamic Video Overlays: Apply engaging image or text overlays that adapt based on the movement of subjects within videos. This feature allows for rapid application across multiple videos, ideal for ecommerce promotions and sitewide sales.
• AI Auto Transcription: Automatically generate video transcripts upon upload. This feature also supports subtitle and caption generation and facilitates translation into multiple languages. The Transcript Editor speeds up editing by allowing easy identification of specific video segments.
• AI Auto Chaptering: Automatically generate video chapters for long-form content either via API or an intuitive user interface. Chapters enhance navigation and aid in creating compelling clips for various promotional channels.

3. Enhancing Video Management and Delivery

• Previous Innovations: Cloudinary's AI-powered features such as Video Previews and Video Smart Crop also contribute to efficient post-production and video management.
• Platform Trust: Leading brands like Bleacher Report, Doximity, Fiverr, Hydrow, and Vorwerk rely on Cloudinary for managing and delivering their video content efficiently and securely.

Cloudinary's latest AI advancements in video technology are set to revolutionize post-production by simplifying complex tasks and delivering customized video experiences quickly and cost-effectively. With these enhancements, Cloudinary continues to support brands in meeting the high demands of today’s video-rich landscape.