Clootrack just crossed a threshold that few enterprise AI platforms can claim: more than 100 billion OpenAI tokens processed across its customer base. The milestone signals a shift in how global organizations approach Voice of the Customer (VoC) analytics, pushing beyond dashboards and sentiment scores into real operational impact.

The spike in usage follows two major upgrades. In 2024, Clootrack migrated its patented unsupervised thematic analysis engine to OpenAI. Then, in early 2025, it launched an Agentic Workflow Builder designed specifically for VoC teams. Combined, these enhancements have turned customer feedback—long treated as a noisy afterthought—into a high-resolution decision system.

Clootrack CEO Shameel Abdulla frames the achievement as a trust signal rather than a technical one. “This achievement is not about token volume; it is about trust at scale,” he said. According to Abdulla, enterprises are rebuilding their decision loops around AI, and Clootrack’s accuracy claims of 98% or higher make that shift possible.

And the outcomes are hard to ignore. Brands report double-digit reductions in ecommerce returns, NPS improvements within a single quarter, and threefold acceleration in product development. Contact centers have lowered average handling time by as much as 15%, while some teams cut agent churn by 20%. Private equity firms have even shortened diligence cycles by weeks. These gains illustrate a broader trend: enterprise AI is now graded on business results, not novelty.

Reaching the 100-billion-token mark didn’t come easy. Clootrack rebuilt core algorithms, workflows, and internal development systems to meet enterprise expectations for transparency and control. Abdulla said the team “hit walls almost every day,” but precision remained non-negotiable. The milestone suggests the rebuild paid off.

The platform now blends unsupervised thematic analysis with agentic AI workflows to interpret emotion, context, and intent across 55+ languages and more than 1,000 data sources. Retail giants, SaaS leaders, banks, healthcare providers, and private equity firms rely on Clootrack to unify scattered feedback into real-time intelligence that supports faster decisions and measurable growth.

While many AI-powered CX tools still offer surface-level sentiment snapshots, Clootrack’s trajectory shows where the market is heading. Enterprises want clarity, impact, and systems that scale without breaking. Surpassing 100 billion tokens is less a victory lap and more a preview of what the next generation of customer intelligence will look like.

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