Enables Advertisers to Capitalize on Key Moments Leading Up to and During the Olympics

Clinch, a leading provider of dynamic ad serving and personalization solutions, has announced a significant enhancement to its Sports API, introducing a new creative decisioning capability tailored for the Olympics. This innovation enables advertisers to seize opportunities leading up to and during the prestigious sporting event, offering personalized experiences to engage with audiences in real time.

1. Expanding Sports API Offering

   • Clinch's enhancement of its Sports API to include Olympics data empowers advertisers to deliver personalized experiences during one of the most anticipated sporting events globally.
   • Advertisers can leverage this capability not only for the Olympics but also for other summer events like MLB and the UEFA European Championship.

2. Real-Time, Data-Driven Capabilities

   • Clinch's real-time, data-driven capabilities cover all channels, including Connected TV, social, programmatic display/video, mobile, digital-out-of-home, and audio.
   • This comprehensive approach makes Clinch the preferred choice for advertisers targeting sports enthusiasts, enabling them to connect with Olympic fans using various attributes such as daily medal counts, event countdowns, live scores, and sporting event results.

3. Enhanced Fan Personalization

   • Brands can offer personalized and localized experiences to Olympic audiences in real time, matching the dynamic nature of the Games.
   • Strategies for enhancing fan personalization include sequential messaging, directing consumers to nearby merchant partners or delivery services, and showcasing product feeds featuring top-performing items.

Clinch's introduction of a new creative decisioning capability via its Sports API marks a significant advancement in real-time engagement strategies for advertisers during the Olympics. By leveraging data-driven insights and personalized experiences, brands can connect with Olympic audiences in meaningful ways, fostering deeper engagement and driving impactful results.