Automatically convert creator-generated content into dynamic digital ad assets that can be served across all digital media channels

Clinch, the leader in dynamic ad serving and personalization, and Linqia, a premier influencer marketing partner, have announced a strategic partnership. This collaboration aims to provide advertisers with a comprehensive solution to create, scale, and optimize creator content across various media channels, including programmatic display, online video, connected TV (CTV), and digital out-of-home (DOOH).

Market Context:

• Creator Economy Growth: The creator economy is projected to reach approximately $24 billion by the end of 2024. Brands are leveraging this growth to engage deeper with their audiences.
• Challenges: Scaling creator-generated content across media channels has been challenging due to the fragmented nature of these platforms. Clinch and Linqia's partnership addresses these challenges by enabling omnichannel media activation.

Partnership Highlights:

1. Unified Platform Integration:

• Linqia's Role: Connects brands with content creators and influencers, producing high-quality, brand-safe content through a streamlined briefing process.
• Clinch's Role: Integrates this content into Flight Control, Clinch's omnichannel campaign activation platform, which supports dynamic ad templates and real-time optimization.

2. Enhanced Ad Performance:

• Dynamic Personalization: Creator content is dynamically populated with elements such as products, messaging, and shoppable opportunities.
• Optimal Delivery: Flight Control's ad server ensures the best creative output for each impression, enhancing engagement and relevance.

3. Real-Time Insights and Optimization:

• Engagement Data: Granular insights from ad performance are used to continuously optimize campaigns, informing future strategies for creative production, media planning, and audience targeting.

Benefits for Advertisers:

Prevent Ad Fatigue: Maintain campaign performance with a constant influx of high-quality creator content. Rapid Cultural Adaptation: Quickly respond to cultural moments with streamlined workflows and rapid dynamic optimizations. Relevant Ad Experiences: Deliver tailored ad experiences with dynamic elements reflecting real-time circumstances like weather, live events, and product promotions. Engaging Shoppable Ads: Activate interactive and user-centric ad formats to drive engagement and sales. Valuable Insights: Gain unique engagement insights to refine creative and media strategies in real-time.

The partnership between Clinch and Linqia is set to transform the landscape of omnichannel advertising by seamlessly integrating dynamic, high-performing creator content across media channels. This innovation empowers advertisers to build relevant and engaging brand experiences, maximizing the value of their creative and media investments.