Claritas, a pioneer in marketing industry segmentation, has introduced Claritas ConneXions® Premier (CXP) a cutting-edge segmentation solution tailored for the technology and telecommunications sectors. CXP leverages behavioral data, proprietary surveys, and third-party insights to help brands unlock deep, actionable consumer intelligence in an increasingly complex market landscape.

Claritas ConneXions® Premier: Redefining Precision in Tech & Telecom Marketing

• Tailored for Tech and Telecom

  • Specifically engineered for the needs of the technology and telecommunications industries, including giants like T-Mobile US, Verizon, AT&T, and Comcast.

  • Currently available to Claritas’ 500+ clients operating within these highly competitive sectors.

• Advanced Segmentation Capabilities

  • Classifies U.S. households into 58 distinct segments based on tech preferences, usage behavior, and purchasing patterns.

  • Helps marketers build audience-specific campaigns with unmatched targeting accuracy.

• Elevated Accuracy Through Innovation

  • Employs a proprietary Urbanicity model and MRI Simmons surveys.

  • Offers a 7% lift in segmentation accuracy compared to previous models.

• Expansive Behavioral Profiles

  • Adds over 4,600 new profiles covering critical topics such as:

    • Cord-cutting and streaming behavior

    • Podcast consumption

    • Online activity and social issues

    • Voting patterns and consumer attitudes

• Decades of Expertise Behind the Solution

  • Built on Claritas’ 50-year history of audience insight innovation.

  • Designed to meet urgent demands in industries undergoing rapid behavioral and technological change.

As telecommunications and tech companies navigate evolving consumer behaviors, Claritas ConneXions® Premier (CXP) delivers the segmentation precision and insight necessary to stay competitive. With enriched data, expanded behavioral profiles, and improved accuracy, CXP empowers marketers to craft campaigns that truly resonate with their audience—driving measurable impact and engagement in a fragmented media environment.

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