Claritas' Cort Irish Joins MMA Global B2B CMO Council | Martech Edge | Best News on Marketing and Technology
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Claritas' Cort Irish Joins MMA Global B2B CMO Council

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Claritas' Cort Irish Joins MMA Global B2B CMO Council

Claritas' Cort Irish Joins MMA Global B2B CMO Council

GlobeNewswire

Published on : Dec 26, 2024

Claritas, a leader in data-driven marketing solutions, proudly announces the appointment of Cort Irish to the newly established MMA Global B2B CMO Council. This council will collaborate with MMA leadership to tackle marketing challenges and shape the future of the industry.

About the MMA Global B2B CMO Council:

  • Represents top B2B marketing talent committed to driving change within their organizations.
  • Focuses on identifying key challenges, setting priorities, and initiating transformative projects for effective and efficient business impact.
  • Operates under the Mobile Marketing Association (MMA Global), a non-profit advancing marketing transformation through mobile technology.

Upcoming Activities:

  • The council’s first meeting is scheduled for early December.
  • Frequent meet-ups planned at prominent industry events, including:
    • MMA’s POSSIBLE.
    • MMA’s CMO & CEO Summit.

Statements from Leaders:

  • Cort Irish, Appointee:

    • “I am honored to join MMA Global’s inaugural B2B CMO Council. Together, we aim to help global brands harness AI's potential, optimize marketing strategies, and drive meaningful results. This group of peers inspires me, and I look forward to the impactful work ahead.”
  • Greg Stuart, CEO of MMA Global:

    • “We are thrilled to have Cort join our council. His decades of marketing experience will empower global marketers to seize opportunities and address challenges in the evolving marketing landscape.”


Cort Irish's appointment to the MMA Global B2B CMO Council marks an important milestone in advancing data-driven marketing and leveraging AI for business success. This collaboration promises to pave the way for innovation and transformative strategies in the marketing industry.