LiveRamp's Solution Improves Data Security and Accuracy for Cineverse's Advertisers and Will Be Available to All Matchpoint™ Customers

• Cineverse Corp. a leading streaming technology and entertainment company, has fully integrated LiveRamp's Authenticated Traffic Solution (ATS) into its Matchpoint™ OTT platform.
• This integration provides a cookieless infrastructure that enhances advertisers' ability to leverage first-party data securely and effectively, ensuring privacy and personalization across Cineverse's platforms.

1. Enhanced Advertising Capabilities with LiveRamp's Authenticated Traffic Solution

   • LiveRamp's ATS enables Cineverse's advertisers to authenticate users across multiple platforms, allowing them to activate, personalize, and measure advertising efforts with high-performing signals.
   • The integration utilizes LiveRamp's RampID, a pseudonymous and durable identifier, which allows advertisers to securely activate first-party data without sharing sensitive information with third parties.
   • This solution helps advertisers reach authenticated audiences at scale, delivering personalized experiences that resonate with consumers in a rapidly evolving CTV landscape.

2. Benefits of Cookieless Infrastructure for Advertisers

   • By adopting LiveRamp's ATS, Cineverse provides advertisers with an edge in today's competitive online marketplace, where first-party data is critical for targeted and personalized advertising.
   • The cookieless infrastructure supports privacy-centric solutions, allowing brands to connect with audiences without compromising on consumer data protection or advertising effectiveness.

3. Impact on Cineverse's Matchpoint™ OTT Solution

   • Matchpoint™, Cineverse's proprietary OTT solution, enables content distribution at reduced costs and time, without sacrificing quality.
   • The integration of ATS enhances Matchpoint™ by adding robust identity solutions that improve advertiser capabilities and audience reach, making it an attractive proposition for current and potential advertisers.

4. Industry Perspectives and Future Opportunities

   • Pete Erickson, Head of Publisher Development, North America at LiveRamp, highlighted that authenticated identity enables advertisers to connect with more valuable audiences, creating new collaboration opportunities within the CTV sector.
   • Terry City, Senior Vice President of Direct Ad Sales at Cineverse, emphasized that LiveRamp’s ATS aligns with Cineverse's commitment to privacy and data protection, offering a compelling value proposition for advertisers seeking personalized, privacy-focused advertising solutions.

• Cineverse’s integration of LiveRamp's Authenticated Traffic Solution into its Matchpoint™ OTT platform positions it as a leader in delivering privacy-centric, personalized advertising solutions.
• This partnership not only enhances Cineverse’s capabilities but also provides a competitive advantage to advertisers by leveraging first-party data securely and effectively, ensuring the protection of consumer information while maximizing advertising impact.