Cimulate, the company transforming search and merchandising for agentic commerce, has been named a Cool Vendor in Gartner’s “Cool Vendors in AI for Marketing” report, published on October 27, 2025, by analysts Sandy Shen, Nicole Greene, Suzanne Schwartz, and Julian Poulter.

The report highlights the growing value of generative AI in marketing, urging digital leaders to explore new use cases that move beyond content generation. Cimulate was featured for one of those high-impact applications—LLM-driven product discovery, a field poised to reshape how consumers find products online.

AI That Simulates, Learns, and Sells

“We’re honored to be named a Cool Vendor by Gartner,” said John Andrews, CEO of Cimulate. “This recognition reinforces our mission to deliver AI that’s not just generative, but truly agentic—capable of simulating, understanding, and improving real-time product discovery.”

Andrews noted that Cimulate’s approach combines data science with brand experience, giving marketers tools that not only enhance discovery but also drive measurable growth.

Synthetic Data Unlocks Next-Level Personalization

Gartner’s report identifies synthetic data as a major enabler for personalized marketing, particularly in privacy-sensitive or data-scarce environments. Cimulate’s technology uses simulated shopping sessions to generate synthetic data, helping retailers and brands overcome the “data disadvantage” faced against larger eCommerce platforms.

This approach allows agentic models to learn continuously from real user behavior. These models then optimize outcomes such as revenue, engagement, and acquisition—while maintaining full transparency and control for merchandisers.

Preparing for the Age of Answer and Generative Engine Optimization

As Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) gain traction, the rules of digital discovery are rapidly evolving. Cimulate’s CommerceGPT platform is designed to help digital marketers adapt to these shifts by connecting with conversational search patterns and optimizing content for both AI agents and human users.

By enabling brands to “speak the language” of agents, Cimulate positions itself at the forefront of the new era of commerce—where discovery happens through conversation, not just clicks.

What’s Next for Cimulate

Cimulate plans to showcase its latest innovations at the NRF Innovation Zone, taking place from January 11–13, where attendees can explore live demos of its CommerceGPT platform and learn how agentic AI is redefining digital merchandising.

As AI reshapes marketing strategies across industries, Cimulate’s recognition by Gartner signals a broader shift toward intelligent, simulation-based personalization—one that could set the benchmark for the next decade of commerce technology.

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