Expanded partnership delivers new entertainment choices for Filipino viewers

Cignal TV, the Philippines' leading pay-TV provider, has expanded its collaboration with Quickplay to deliver an unparalleled content variety across new platforms, including Android Set-Top Box (STB) options. The enhanced service aims to provide Filipino viewers with seamless access to multiple tiers of live and on-demand content, revolutionizing how entertainment is consumed.

• Innovative OTT Platform for Android STB:

  • Cignal TV’s Cignal Play TV Android STB integrates a vast array of live and on-demand Cignal TV content along with popular streaming apps such as Netflix, Disney+, HBO Go, VIU, and Lionsgate. This all-in-one entertainment hub is available to users regardless of their broadband provider, offering flexibility and convenience.

• Enhanced Viewing Experience with Quickplay:

  • Cignal TV is leveraging Quickplay’s cloud-native, open architecture OTT platform to enhance its services. Quickplay’s platform supports better streaming performance, improved content management, and a more user-friendly experience. Since moving to Quickplay in 2022, Cignal TV has gained praise for its revamped services, including the launch of Pilipinas Live, a sports-focused service for Filipino viewers globally.

• Strategic Importance of Subscriber-Owned Devices:

  • According to Paul Pastor, Chief Business Officer at Quickplay, the ability to provide a wide range of content on subscriber-owned devices such as Android STBs is crucial for maintaining market leadership. This new service positions Cignal TV competitively within the Filipino market by expanding its offerings through cloud-native technology.

• Future Growth and Opportunities:

  • Cignal TV is committed to expanding its content, product, and business model offerings through its partnership with Quickplay. By utilizing the flexibility of Quickplay’s OTT technology stack, Cignal TV is positioned to continuously evolve and meet growing consumer demands.

The extended collaboration between Cignal TV and Quickplay is a significant step forward in delivering more diverse and convenient entertainment options for Filipino viewers. By integrating a variety of content through its Android STB platform, Cignal TV strengthens its competitive edge while offering a more personalized and connected viewing experience.