B2B marketing leader joins Wrike to drive customer-first strategy and enterprise growth 

Wrike, an intelligent work management platform, has announced the appointment of Christine Royston as its new Chief Marketing Officer. Royston brings over 20 years of experience in scaling global marketing and demand generation, poised to lead Wrike into a new phase of international growth and enhanced customer engagement.

Royston's Role and Responsibilities

• Strategic Leadership: Royston will spearhead Wrike's global marketing strategies.
• Demand Generation: Focus on driving demand generation to fuel growth.
• Team Building: Cultivating high-performing marketing teams.
• Customer Engagement: Enhancing engagement strategies to meet customer needs.

Leadership Endorsement

• CEO's Statement: Thomas Scott, CEO of Wrike, expressed confidence in Royston’s ability to be a strategic partner and mentor.
• Track Record: Proven history of transforming and scaling organizations through innovative marketing strategies.

Previous Experience

• Udemy: As VP and Global Head of Marketing, Royston drove significant growth and led critical initiatives such as IPO and rebranding.
• Bitly: Transformed marketing and communication teams, launched revenue-accelerating SaaS plans.
• Other Roles: Held senior leadership positions at DropBox, Imperva, and Salesforce.

Vision for Wrike

• Thrilled to Lead: Royston’s enthusiasm for leading the marketing team at a critical time for organizational collaboration.
• Future of Work: Emphasis on connected workflows to enhance business outcomes and collaboration.

Addressing Business Concerns

• Market Needs: 42% of business leaders are concerned about alignment and delivery of business outcomes.
• Wrike's Mission: To simplify sophisticated workflows, enabling teams to focus on impactful work.

Christine Royston’s extensive experience in B2B enterprise marketing positions her to drive Wrike’s global growth and customer engagement. Her leadership will be instrumental in navigating the company through its next phase, ensuring that Wrike continues to create an environment where impactful work is prioritized and collaboration barriers are broken down.