Chris Tzitzis Exits SirLinksalot, Reenters Search Space with Bold AI-First Vision

Chris Tzitzis, longtime SEO strategist and co-founder of link-building agency SirLinksalot, has officially exited the company he built into a seven-figure global operation—marking a major shift in direction for the digital entrepreneur.

After six years, 1,500+ clients, and a firm reputation in the SEO trenches, Tzitzis sold his stake in the agency and took a deliberate pause. Now, he's back with a broader, AI-powered mission aimed at reshaping how brands approach search visibility in a rapidly evolving digital ecosystem.

From Link Building to Large Language Models

Founded and bootstrapped alongside a longtime partner, SirLinksalot became a well-known name in SEO circles, not only for its services but also for its educational content, podcast, and community presence. By the time of the sale, Tzitzis had largely stepped back from daily operations—a move that made the transition easier.

Still, the decision wasn’t just about timing. According to Tzitzis, several factors motivated the exit:

• Financial diversification: A large chunk of his personal equity was tied up in the company.

• Market volatility: SEO is no longer the predictable game it once was, thanks to Google’s algorithm updates and AI-powered search features.

• Personal evolution: A desire to explore new technologies—and new geographies—played a role.

His travels through Southeast Asia doubled as an observational sabbatical. He watched how people searched, consumed, and trusted information differently, increasingly relying on AI chat interfaces like ChatGPT and Google’s AI Mode for answers. The takeaway? Classic SEO tactics were no longer enough.

A New Playbook: Search, Social, and AI-First Strategy

Rather than retreating from the space, Tzitzis is diving back in with a much broader scope. His current focus spans:

• AI-driven content strategy

• Omnichannel digital marketing

• Visibility optimization for large language models (LLMs)

Put simply: He’s helping brands show up not just in Google results, but everywhere users search or ask questions—from TikTok and YouTube to AI chatbots and voice interfaces.

“Visibility is no longer confined to blue links,” Tzitzis has said. “It’s about being part of the conversation—wherever that conversation happens.”

He now offers consulting, full-stack SEO, content audits, and educational content aimed at equipping marketers to compete across a fragmented and fast-changing search landscape. His YouTube channel and newsletter, once quiet, are buzzing again with insights on AI-aligned SEO and digital discoverability.

Why It Matters

With Google experimenting aggressively with Search Generative Experience (SGE) and AI snapshots, and platforms like OpenAI shaping how people retrieve knowledge, SEO is under pressure to evolve—or risk irrelevance. Tzitzis’ pivot reflects a broader industry trend: a shift from keyword rankings to content utility, entity authority, and multichannel resonance.

He’s particularly interested in how AI interprets brand signals, and how companies can build frameworks that “talk” to both humans and machines. That includes experiments in:

• Entity optimization for LLMs

• Content structuring for conversational outputs

• Cross-platform signal alignment

The End of SEO? Not Quite.

Tzitzis doesn’t see this transformation as a death knell for SEO—it’s a recalibration. "This isn’t the end of SEO,” he said. “It’s the evolution of how people find what they need—and how brands show up in that journey.”

For marketers wondering whether to double down on technical SEO, pivot to AI, or invest in both, Tzitzis' trajectory offers a potential roadmap: adapt or be invisible.

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