CreatorIQ, the industry-leading creator marketing software for global brands and agencies, announced it’s hiring web analytics and marketing software pioneer Chris Harrington as CEO.

The web analytics and marketing software pioneer will lead, accelerate next phase of growth

CreatorIQ, a leading creator marketing software, has appointed Chris Harrington as CEO to steer its next phase of growth amidst the expanding creator economy, now approaching a half-trillion-dollar market.

1. Chris Harrington's Background:

   • Leadership roles at Omniture, Domo, and InsideSales, with a focus on scaling SaaS businesses.
   • Success stories at Omniture (acquired by Adobe) and Domo, achieving significant revenue growth.

2. Vision for CreatorIQ:

   • Focus on making creator marketing measurable, integrated, and essential.
   • Enhancing software infrastructure to support global brands and agencies.

3. Impact of Creator Economy:

   • Role of creators in consumer buying decisions and brand engagement.
   • Strategic importance of creator partnerships in digital marketing.

Under Harrington's leadership, CreatorIQ aims to continue empowering brands and agencies through innovative solutions, leveraging the influence and reach of creators in today's digital landscape.