Stacey Hafers, who led exits at TI Health and Crisp Media, brings 25 years of experience to role

Chicory, the leading contextual commerce advertising platform, has announced the appointment of Stacey Hafers as its first Chief Financial Officer (CFO). With over 25 years of experience in ad tech and digital businesses, Hafers brings a wealth of knowledge and expertise to Chicory.

1. Stacey Hafers’ Extensive Experience:
• Hafers has over 25 years of experience in financial roles within the ad tech and digital sectors.
• She served as CFO at TI Health, leading up to its acquisition by Real Chemistry.
• Prior roles include CFO at Crisp Media, where she managed the sale to Quotient Technology, and senior financial positions at Vibrant Media, Village Voice Media, and Walker Digital.
2. Role and Vision at Chicory:
• Hafers will oversee Chicory’s financial strategy and operations.
• Her appointment comes at a time of significant growth and opportunity for Chicory, with over 70 retailer integrations on the platform.
• She aims to leverage her experience to maximize Chicory’s market opportunities and drive financial success.
3. Statements from Leadership:
• Yuni Baker-Saito, CEO and co-founder of Chicory, highlighted the platform’s success and the strategic timing of Hafers’ appointment to capitalize on growing interest in retail media networks.
• Hafers expressed enthusiasm about re-entering the advertising and media sector with Chicory, a company poised for innovation and growth.
4. Chicory’s Strategic Position:
• Chicory is well-positioned to benefit from the increasing interest in retail media networks.
• The platform successfully integrates publishers, brands, and consumers, creating a transformative trifecta in the industry.
• Hafers’ leadership is expected to unlock greater potential and drive continued success.

Stacey Hafers’ appointment as Chief Financial Officer marks a pivotal moment for Chicory as it continues to expand and innovate within the contextual commerce advertising space. With her extensive experience and proven leadership in financial strategy, Hafers is set to help Chicory maximize its opportunities and achieve sustained growth.