Channel99—the self-described AI-powered decision engine for B2B marketers—is rolling out new functionality that taps its industry-leading account identification to build smarter, higher-performing audiences and activate them across multiple channels. It’s the latest move in the company’s push to simplify B2B targeting, eliminate wasted spend, and tighten the connection between brand investments and measurable pipeline results.

For marketers frustrated by fragmented intent signals and inconsistent audience quality, this update aims to close the loop from awareness through revenue by unifying channel data, applying AI recommendations, and delivering clearer attribution than most ABM platforms traditionally offer.

A Smarter, AI-Driven Approach to B2B Audience Building

Channel99’s new capabilities let marketers create precise B2B audiences using straightforward rules that map to the entire funnel:

• Top-of-funnel: Build target account lists for awareness and early-stage programs.

• Mid-funnel: Create buyer-group segments designed to accelerate pipeline.

• Bottom-of-funnel: Zero in on the exact influencers and decision-makers tied to active deals.

AI then recommends the best-performing channels for each audience—reducing the guesswork that typically leads to wasted budget on poorly matched platforms.

Founder & CEO Chris Golec frames it as a fix for one of B2B’s biggest inefficiencies: “Leveraging AI to recommend which channels make the most sense for a particular audience and desired outcome eliminates a lot of the financial inefficiency that exists in B2B today.”

One View of Intent: Web Activity, G2, LinkedIn and More

Channel99 ingests engagement signals not just from first-party website activity, but also from high-value intent sources like G2 and LinkedIn. This consolidates a notoriously scattered signal ecosystem into a single source of truth.

In September, Channel99 expanded its LinkedIn integration to measure view-through attribution—connecting both organic and paid social touchpoints directly to pipeline activity. For B2B teams accustomed to murky attribution models, this level of clarity is rare.

Tealium’s Director of Marketing Operations, John Flesher, says the difference is tangible: “That clarity helps us improve the ROI of our digital investments, double down on key programs, and drive efficiency.”

Activation Across Today’s Most Critical B2B Channels

The platform now supports audience activation across:

• LinkedIn

• Google

• Microsoft

• Facebook

• YouTube

• Audyence

And more are coming this year, including integrations with G2, TechTarget, The TradeDesk, NetLine, StackAdapt, and Reddit. The expansion indicates Channel99’s ambition to become a neutral, cross-channel intelligence layer sitting above the entire B2B media ecosystem.

Audyence CEO Karl Van Buren calls the partnership a long-awaited shift: “Connecting and converting brand investments into top-of-funnel sales activity and pipeline has been a dream for way too long—now it is not only possible, but fully automated.”

Built for the Modern B2B Stack

Marketers can get started with a free account and connect CRM systems, media channels, and intent providers in minutes. AI-native dashboards deliver recommendations on campaign mix, audiences, and performance optimizations. For teams with more mature data practices, Channel99 exposes its data for ingestion into CDPs and warehouses.

The bigger picture is clear: B2B revenue teams are hungry for better signal quality, stronger attribution, and smarter targeting. Channel99 is positioning itself as the connective tissue among disconnected platforms, helping marketers move beyond last-click metrics and gut-feel channel planning.

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