Cavallo, the leader in AI-powered Profit Maximization, has announced Gayle deDie as its new Senior Vice President of Marketing. With over 20 years of enterprise marketing expertise, including leadership roles at Google Cloud and Cooler Screens, Inc., deDie will play a critical role in Cavallo’s market expansion and customer engagement efforts.

A Strategic Move for Growth

The appointment aligns with Cavallo’s commitment to helping distributors and manufacturers optimize efficiency and profitability. Mike Biwer, CEO of Cavallo, expressed enthusiasm about deDie joining the team:

"Gayle’s experience in shaping Google Cloud’s marketing strategy brings a wealth of expertise to fuel our market expansion while deepening our dedication to existing customers. Her leadership will be pivotal in our next phase of growth."

Marketing Expertise Backed by Proven Results

deDie’s extensive experience spans integrated marketing strategies, paid and earned media, account-based marketing (ABM), and customer acquisition campaigns.

• At Google Cloud, she spearheaded marketing strategies that resulted in $91 million in new pipeline growth, scaling North American demand generation globally.

• At Cooler Screens, Inc., she led AI-powered in-store retail media and SaaS platform initiatives to enhance brand awareness and demand generation.

Her data-driven, results-oriented approach aligns perfectly with Cavallo’s mission to empower distributors and manufacturers through AI-powered insights.

Driving Profit Maximization Through AI

Cavallo’s AI-powered Profit Maximization platform helps businesses achieve:
90% reduction in order errors
80% improvement in order processing speed
10x increase in pre-tax profit gains

The platform provides real-time insights, predictive analytics, and customer behavior intelligence to help businesses streamline operations and prioritize high-value accounts.

"Joining Cavallo at this stage in its growth is exciting," said deDie. "Its Profit Maximization platform is proven to help manufacturers and distributors maximize profitability, and this opportunity aligns perfectly with my passion to help customers achieve meaningful results."

With Gayle deDie at the helm of Cavallo’s marketing strategy, the company is poised to accelerate growth, expand its market presence, and enhance AI-driven profitability solutions for distributors and manufacturers.