In Partnership with BranchLab, Causal IQ Introduces a Revolutionary Privacy-Focused Approach to Healthcare Advertising

Causal IQ, a leading provider of advanced digital advertising solutions, announces the launch of its groundbreaking 'ID-less' healthcare audience solution. This innovative solution, developed in partnership with BranchLab, leverages advanced AI to enable healthcare brands to reach their target audiences without compromising privacy.

• Partnership Announcement: Causal IQ collaborates with BranchLab, a privacy-focused data science company, to deliver a transformative approach to healthcare marketing.
• Innovative Solution: The 'ID-less' healthcare audience solution uses BranchLab’s privacy-first health data for programmatic audience development and activation.

Strategic Benefits

• Privacy-First Approach: The solution is fully compliant with federal and state regulatory committees, providing healthcare marketers with a secure and private method to target branding and performance media.
• Advanced AI Integration: BranchLab's AI software and Causal IQ's predictive algorithms enable highly targeted and effective campaigns while maintaining the highest standards of data privacy.

Leadership Insights

• BranchLab's Perspective: Michael Parkes, President and Chief Revenue Officer of BranchLab, emphasizes the collaboration's focus on privacy and innovation in healthcare marketing. He highlights the unique data assets and advanced AI that drive effective, privacy-compliant campaigns.
• Causal IQ's Perspective: Raynor Choate, Senior Vice President of Media Sales at Causal IQ, expresses excitement about the partnership, noting that it offers precise healthcare audience engagement at scale without relying on traditional ID-based methodologies.

Data and Technology

• HealthGraph™ Database:
  • Aggregates anonymized data from over 300 million US residents and 2.1 million healthcare providers.
  • Updated weekly within a secure cleanroom environment to ensure data comprehensiveness and relevance.
  • Utilizes machine learning to create audience models from billions of data points for targeted advertising and in-flight campaign optimization.

Future Outlook

• Industry Presentation: Causal IQ will present at the Brand Insider Pharma & Health Summit in Skytop, PA, discussing advanced privacy-preserving strategies for audience engagement. The session, titled The Future of Condition-Based Targeting: Advanced Privacy-Preserving Strategies for Audience Engagement, will explore how HCP and DTC marketers can effectively engage regulated healthcare audiences.

The launch of Causal IQ's 'ID-less' healthcare audience solution marks a significant advancement in healthcare marketing. Through its partnership with BranchLab, Causal IQ is set to revolutionize the way healthcare brands reach their target audiences, ensuring privacy and compliance while delivering highly effective marketing campaigns.