Unified commerce platform Cart.com has secured $180 million in growth equity financing, a move aimed at accelerating the company’s AI capabilities, software development, and nationwide fulfillment network.

The investment round is led by Springcoast Partners, with participation from existing backers including PayPal Ventures, Arsenal Growth Equity, Mercury Fund, and Oak HC/FT.

The new capital positions Cart.com to deepen its technology stack and expand operational infrastructure as brands increasingly seek integrated solutions that combine ecommerce software with physical logistics operations.

Building a Unified Commerce Operating System

Cart.com operates a commerce enablement platform designed to handle the entire lifecycle of digital retail—from storefront management and marketing tools to order fulfillment and supply chain logistics.

Brands and retailers including TOMS Shoes, PacSun, and Janie and Jack already use the platform to manage omnichannel commerce operations.

The company’s strategy focuses on integrating enterprise software, fulfillment infrastructure, and operational expertise into a single platform rather than offering standalone tools.

That unified approach reflects a growing demand among brands for technology platforms that can manage both digital commerce and physical logistics in one system.

“This investment will strengthen our balance sheet and provide us with the flexibility to accelerate our strategic priorities,” said Omair Tariq. “We’ve built a platform that combines commerce software with a scaled logistics network, and we’re just getting started.”

AI and Automation at the Center of Growth

A major focus for the new funding will be expanding Cart.com’s AI-driven capabilities.

The company plans to invest heavily in its commerce operating system, particularly in areas such as:

• Workflow automation for ecommerce operations

• Predictive analytics for inventory and demand planning

• Agentic AI systems capable of autonomously routing inventory

• Optimization tools to reduce shipping times and fulfillment costs

These AI capabilities aim to help brands manage increasingly complex supply chains and omnichannel distribution strategies.

For large retailers, the ability to automatically route inventory across warehouses and fulfillment centers could significantly reduce delivery times and operational costs.

Expanding the Fulfillment Network

In addition to software development, the funding will support expansion of Cart.com’s nationwide fulfillment infrastructure.

As ecommerce expectations continue to rise—particularly around fast delivery—brands increasingly rely on distributed logistics networks to meet customer demands.

Cart.com plans to invest in additional operational automation and infrastructure to support enterprise brands navigating these logistical challenges.

The company’s hybrid model—combining software with a physical fulfillment network—sets it apart from many commerce platforms that operate purely as technology providers.

Investor Confidence in the Commerce Infrastructure Model

For Springcoast Partners, the investment reflects growing confidence in platforms that unify commerce software and logistics.

“In an increasingly fragmented commerce landscape, Cart.com has differentiated itself by uniting enterprise software with physical logistics,” said Evan Nawrocki.

The firm believes Cart.com’s integrated model gives enterprise customers a measurable return on investment, particularly as brands look for more efficient ways to manage omnichannel commerce.

Leadership Expansion With Board Appointment

As part of the investment, Russell Klein will join Cart.com’s board of directors.

Klein brings extensive ecommerce experience. Prior to joining Springcoast, he served as Chief Commercial Officer at BigCommerce, helping scale the company from $30 million to more than $350 million in annual recurring revenue.

During his tenure, Klein also played a role in multiple financing rounds, the company’s mergers and acquisitions strategy, and its IPO.

“The team at Cart.com has demonstrated excellence in their ability to scale efficiently while continuing to innovate,” Klein said. “I’m excited to support the company as it expands its AI-driven capabilities and strengthens its position as a category-defining commerce platform.”

The Bigger Trend: Commerce Infrastructure Consolidation

Cart.com’s new funding reflects a broader shift happening across the ecommerce technology landscape.

As digital commerce grows more complex, brands increasingly prefer unified platforms that combine multiple operational layers:

• Ecommerce technology

• Inventory management

• Logistics and fulfillment

• Data analytics and AI optimization

Managing those capabilities through separate vendors can create operational complexity and fragmented data pipelines.

Platforms like Cart.com aim to solve that problem by delivering commerce infrastructure as an integrated system.

For enterprise brands juggling multiple sales channels—from direct-to-consumer storefronts to marketplaces and retail partners—that unified approach can significantly simplify operations.

What Comes Next

With the new funding secured, Cart.com plans to accelerate development of its AI-driven commerce operating system while expanding logistics infrastructure to support enterprise brands.

The company also signaled a focus on improving operational efficiency and moving toward sustainable profitability as it scales.

If Cart.com successfully executes its strategy, it could strengthen its position in a rapidly evolving category: platforms that combine commerce technology with the physical infrastructure required to deliver products to customers.

In an era where speed, efficiency, and omnichannel reach increasingly define retail success, that combination may prove to be one of the most valuable capabilities in modern commerce.

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