Captiv8, the leading influencer marketing platform for enterprise brands, has unveiled a revolutionary addition to its Brand Safety suitethe "Media Safety" feature. This new feature is designed to provide brands with unmatched protection in the ever-evolving digital landscape, ensuring that influencer campaigns remain both effective and securely aligned with brand values.

1. Importance of Brand Safety in Influencer Marketing:

   • The critical need for maintaining a positive brand image in the digital age.
   • The increasing complexity of monitoring brand safety across multiple media channels.

2. Overview of Captiv8's Media Safety Feature:

   • Media Safety extends beyond social media, monitoring over 300 million media and third-party publications.
   • Aimed at identifying and mitigating risks associated with influencer marketing.
   • Complements the existing Brand Safety suite by providing a more comprehensive approach to brand protection.

3. Core Features and Benefits:

   • Content Safety:
     • Utilizes advanced algorithms to scan social media captions and comments.
     • Flags unsafe content in categories like adult content, unsafe behaviors, hate speech, political content, racism, and profanity.
     • Enables real-time management and response to potential risks.
   • Media Safety:
     • Monitors third-party publications for risky or unsafe references to creators.
     • Scans for content related to a wide range of sensitive topics, including crime, terrorism, illegal substances, and more.
     • Offers comprehensive surveillance to safeguard brand reputation across all media channels.
   • Brand Safety Score:
     • Assigns a risk score to each creator, from lowest to highest risk.
     • Helps brands make informed decisions about influencer partnerships.

4. Industry Leadership and Innovation:

   • Captiv8 is the first platform to offer such comprehensive media safety measures.
   • Utilizes generative AI to identify risky topics connected to creators across any language or country.
   • Seamlessly integrates with existing creator vetting processes, offering an extra layer of diligence for brands.

5. Expert Insights:

   • CEO Krishna Subramanian highlights Captiv8's leadership in brand protection solutions.
   • Chief Product Officer Theja Suresh emphasizes the confidence and scalability the Media Safety feature offers to brands.

Captiv8's launch of the Media Safety feature marks a significant advancement in brand protection within the influencer marketing space. With comprehensive monitoring and innovative risk management tools, brands can now navigate the complexities of digital marketing with greater confidence, ensuring their campaigns are both safe and successful.