Captello Surges Ahead in Event Tech, Clinches Market Leader Status in Independent Audit

When it comes to event lead capture, Captello isn’t just playing the game—it’s owning the field. A recent independent audit by Soarion Digital, an AI-powered SaaS marketing agency, has placed Captello miles ahead of competitors like Mobly, iCapture, and Zuant in critical metrics like web traffic, audience engagement, and user sentiment.

With over 62% of market traffic, Captello is now the dominant force in the event lead capture and engagement space—a position built not just on reach, but on resonance. The audit highlights what many in the industry are already noticing: Captello is getting the clicks, keeping the attention, and converting the interest.

Traffic, Reach, and Rave Reviews

Soarion’s audit compared major players in the lead capture space, examining everything from site traffic to sentiment trends. Captello didn’t just win—it swept the leaderboard. The platform earned:

• 62% of total market traffic share

• Top engagement scores across site and social channels

• 100% positive sentiment from users

That last point is especially rare in SaaS circles. While rivals posted mixed reviews, Captello's spotless score speaks volumes. According to Soarion's analysis, the positive buzz stems from both the product’s user-friendly features and Captello’s responsive support team—a one-two punch that’s building serious brand loyalty in a competitive space.

“The results not only speak to our strong market presence but also reflect the positive experiences our users have with our solutions,” said Brad Froese, VP of Marketing at Captello. “At Captello, we are committed to providing world-class support and a seamless user experience.”

Why It Matters

Event marketers are under more pressure than ever to prove ROI and generate measurable engagement. Lead capture isn’t just a trade show form anymore—it’s a high-stakes, tech-powered conversion funnel. Captello’s growth reflects a wider trend: the shift toward smarter, more interactive event experiences that prioritize data, user intent, and follow-through.

The fact that Captello leads not just in visibility but in sentiment suggests it’s not just winning traffic—it’s winning trust.

While platforms like Mobly and Zuant offer comparable core features, Soarion’s audit indicates they’re trailing in both user engagement and brand resonance. Captello’s edge? A combination of product usability, robust analytics, and fast-evolving gamification tools that keep attendees—and marketers—hooked.

A Wider Play in Event Tech

This recognition from Soarion Digital isn’t Captello’s first headline moment, but it’s a timely one. As the events industry rebounds post-COVID, hybrid and in-person experiences are demanding better lead capture strategies that integrate seamlessly with CRMs, automate follow-ups, and offer richer attendee data.

Captello’s platform checks all the boxes—and now it has third-party validation to prove it.