Captello proudly announces its Silver Level partnership with Adobe Marketo, integrating its Universal Lead Capture app with Marketo's platform. This streamlines lead management at trade shows and events, ensuring real-time data transfer to Marketo. Benefits include rapid campaign management, enhanced collaboration between teams, and increased qualified leads per event. 

Captello, a renowned provider of comprehensive lead capture solutions, proudly unveils its new Silver Level partnership with Adobe Marketo, marking a significant milestone in the realm of lead management technology. This strategic collaboration empowers organizations utilizing Marketo at trade shows and events by seamlessly integrating Captello's Universal Lead Capture app with Adobe Marketo's robust marketing automation platform.

1. Seamless Integration for Superior Lead Management:
   - Captello's Marketo integration revolutionizes the event lead capture process by directly connecting it to Marketo, ensuring no lead is left behind.
   - Real-time data transfer from the trade show floor to Marketo streamlines lead distribution and follow-up activities, enhancing speed and efficiency.

2. Key Benefits of Captello's Marketo Integration:
  - Real-Time Data Transfer: Ensures swift lead processing and distribution with new and updated leads available in Marketo instantaneously.
   - Support for Custom Objects: Lead data can be sent to Marketo Custom Objects for advanced processing and routing, facilitating tailored lead management.
   - Campaign Management: Rapid addition of leads to Marketo Campaigns enables effective campaign management and event ROI analysis.
   - Unified Teams: Fosters closer collaboration between event, sales, and marketing teams, promoting a unified approach to customer engagement.
  - Enhanced Lead Quality: Detailed lead data capture, including custom-defined data points, facilitates effective lead qualification and nurturing in Marketo.

3. Capture Leads Faster, Convert Sooner:
  - Organizations leveraging Captello's integration with Marketo gain a critical first-mover advantage by instantly capturing leads on the trade show floor.
   - Speed in lead management is crucial, with studies indicating that the first responder captures 35%-50% of sales.
   - Unlimited user license empowers entire teams to engage in lead capture activities, leading to a significant increase in qualified leads per event.

4. Driving More Sales and Proving More Value:
   - Simplifies event success measurement and maximization, transforming the narrative around understanding the impact of events on the sales pipeline.
   - Tools for calculating event ROI and enhancing campaign management ensure accurate measurement of marketing efforts and successes.
  - Supports setting team and individual goals, fostering strategic lead gathering and driving both individual and corporate growth.

Captello's Silver Level partnership with Adobe Marketo represents a groundbreaking advancement in lead capture technology, empowering organizations to elevate their event lead management to new heights. By seamlessly integrating with Marketo and offering enhanced capabilities, Captello enables organizations to capture, process, and nurture leads more effectively, driving increased sales and proving the value of marketing efforts with measurable results.