Leveraging Census and Snowflake, Canva built a Composable CDP that activates personalized campaigns for over 170 million users 

Census, in collaboration with Snowflake Marketing Data Cloud, has empowered Canva, the world's leading design platform, to revolutionize personalized marketing campaigns and streamline ML propensity models.

1. Canva's Challenge and Solution:
   - Hindered by lengthy audience creation processes and manual CSV uploads.
   - Leveraged Composable CDP with Census in Snowflake to unlock 200 terabytes of first-party data.

2. Benefits of Composable CDP:
   - Unified Customer 360 view, eliminating the need to navigate multiple data sources.
   - Transformed data infrastructure into a dynamic growth engine for marketing.

3. Success Metrics:
   - Achieved 33% higher email open rates.
   - Saved $200k annually on engineering costs.
   - Reduced audience creation time to just 5 minutes.

4. Testimonial from Canva:
   - Matthew Castino highlights Census's role in creating complex audiences and segments.
   - Flexible integration with Braze, Facebook, and Google Ads for enhanced targeting.

5. Snowflake's Endorsement:
   - Denise Persson praises Census as a foundational partner in Snowflake's Marketing Data Cloud.
   - Emphasizes the solution's ability to integrate and activate all first- and third-party customer data.

6. Snowflake Marketing Data Cloud Advantages:
   - Simplifies martech architectures, enhances customer experiences, and maximizes ROI.
   - Unifies data for a comprehensive view of customers, ensures privacy preservation, and offers AI capabilities.
   - Provides a robust catalog of marketing and advertising data applications for full marketing lifecycle execution.

Canva's success story with Census in Snowflake's Marketing Data Cloud underscores the transformative impact of unified data activation and advanced analytics on marketing effectiveness and efficiency.

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