Canva, the world’s leading visual communication platform, has unveiled a refreshed brand system designed to meet the evolving needs of workplaces worldwide. This new brand identity is crafted to scale globally while maintaining a strong local connection, reinforcing Canva’s mission to empower organizations and individuals alike in their design endeavors.

Empowering Canva’s Next Decade

• Focus on Organizations: As Canva enters its second decade, it shifts its focus from individual empowerment to supporting organizations with robust design and productivity tools.
• Global Workplace Trends: With the rise of distributed workforces, the demand for enhanced visual communication and collaboration has grown. Canva’s refreshed brand is tailored to meet these needs across diverse global workplaces.

Scaling an Iconic Brand

• Simplification and Amplification: The brand refresh aims to simplify Canva’s iconic elements—such as its recognizable gradient and custom typeface—while creating more space for visual content that resonates with its diverse user base.
• Hyper-Localization: Canva’s new brand system is designed to be culturally relevant and hyper-localized, ensuring it connects with varied audiences across different regions.

Key Elements of the Refreshed Brand System

• Platform for Content: Inspired by Canva itself, the brand system allows for flexible content creation, with core assets remaining consistent while other elements can be customized for local relevance.
• Integration of Brand and Product: The design layouts now mirror the user experience within Canva’s platform, featuring immersive full-screen moments and dynamic content flows.
• Celebrating the Creative Process: The new brand system highlights the joy of creation, focusing on the process rather than just the finished product.
• Humanizing the User Interface: Canva’s UI now features animated cursors, comments, and custom emojis that bring stories of connection and collaboration to life.
• Accessible and Playful: The refreshed tone of voice enhances Canva’s playful personality, while a simplified color palette ensures accessibility, meeting AA standards for all users.

Built by Canva, in Canva

• In-House Creative Process: Canva’s internal team used the platform’s design tools to execute the brand refresh, demonstrating its capability to scale a global brand consistently across a vast team.
• Collaboration with Creative Agencies: Canva partnered with agencies Vucko and Buck to define the motion system and create a custom emoji style that reflects the updated brand identity.

Canva’s refreshed brand system marks a new chapter in its mission to democratize design, now extending its reach to empower workplaces around the globe. With a focus on scalability, cultural relevance, and user accessibility, Canva continues to redefine how the world works through design, supporting over 190 million monthly active users and achieving significant financial growth.