Canva Launches Creative Operating System: A New Era of Design, AI, and Brand Growth | Martech Edge | Best News on Marketing and Technology
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Canva Launches Creative Operating System: A New Era of Design, AI, and Brand Growth

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Canva Launches Creative Operating System: A New Era of Design, AI, and Brand Growth

Canva Launches Creative Operating System: A New Era of Design, AI, and Brand Growth

Business Wire

Published on : Oct 31, 2025

Canva, the world’s leading visual communication platform, has unveiled its most ambitious evolution yet—the Creative Operating System (Creative OS). This all-in-one platform merges more than a decade of innovation into a unified suite that redefines how teams create, collaborate, and scale their brand presence.

The launch represents a major leap in Canva’s mission to make design accessible and intelligent for everyone. Built on the company’s proprietary Design Model, Creative OS connects every stage of the creative process—from brainstorming and design to publishing and performance tracking—powered by a deep layer of artificial intelligence that amplifies human creativity rather than replacing it.

With over 260 million monthly users, $3.5 billion in annualized revenue, and a $42 billion valuation, Canva is rewriting the rules of enterprise design and marketing. Its customer base now includes 95% of the Fortune 500, among them Stripe, LinkedIn, Pinterest, and Snowflake.

Entering the “Imagination Era”

“As knowledge becomes more accessible, we believe we’re moving from the Information Era to the Imagination Era,” said Melanie Perkins, Canva Co-Founder and CEO. “Our Creative Operating System empowers teams to thrive in this new era. From video and email tools to AI-driven design intelligence, we’re giving users everything they need to bring their ideas to life faster than ever.”

Supercharged Visual Suite

At the core of Creative OS is an upgraded Visual Suite, expanding Canva’s capabilities across new creative formats such as video, email, forms, and code.

  • Video 2.0 introduces a reimagined editor combining professional-grade tools with Canva’s signature simplicity. The new Magic Video tool generates polished, on-brand content from a single prompt, while AI-assisted editing automates trimming, syncing, and layering.

  • Email Design brings email creation directly into Canva, allowing marketing teams to build and export branded campaigns in minutes—no coding required.

  • Forms enables users to collect feedback or data seamlessly inside Canva, integrating responses into Canva Sheets for real-time tracking.

  • Canva Code Meets Sheets connects design and data, allowing users to build interactive dashboards, calculators, or learning tools that auto-update as data changes.

World-First Design AI

Canva’s AI revolution comes to life through its Design Model, the world’s first model trained to understand design logic. It analyzes layout, hierarchy, and style to generate fully editable, brand-consistent designs in seconds.

AI capabilities now appear everywhere across the platform. Users can instantly generate 3D graphics, textures, or videos with natural language prompts, while style-matching AI ensures cohesive brand aesthetics across all outputs. The new Ask @Canva assistant brings real-time feedback, copy suggestions, and smart edits directly within the design workspace.

The Future of Brand and Marketing

Canva’s Creative OS also doubles as an end-to-end marketing engine. The new Canva Grow platform lets teams create, publish, and analyze campaigns in one place. Powered by brand-aware AI, Canva Grow learns from performance data, helping marketers refine content and boost ROI.

Meanwhile, the Brand System integrates guidelines and assets—fonts, colors, logos—directly into the design environment. This ensures every output stays consistent, no matter the creator or channel.

To further bridge its ecosystem, Canva introduced Canva Business, a new plan for marketers and small teams seeking advanced AI tools, analytics, and scalability features—positioned between Canva Pro and Canva Enterprise.

Affinity Becomes Free—Forever

In a bold move, Canva has made its professional design suite Affinity free for all users. The toolset combines vector editing, image manipulation, and layout design into a single platform with a universal file type, seamlessly syncing with Canva for collaboration and publishing.

By merging Affinity’s professional-grade tools with Canva’s collaborative ecosystem, the company eliminates one of the last barriers between creative professionals and everyday designers.

A Redefined Creative Ecosystem

 

Canva’s Creative Operating System marks a pivotal moment in the design industry—one where AI augments human imagination rather than competing with it. By fusing creativity, data, and automation, Canva is transforming from a design tool into a creative infrastructure platform built for the next generation of visual communication.

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