At its 2025 annual general meeting, the Canadian Marketing Association (CMA) announced key leadership changes and strategic updates designed to strengthen its board and widen community engagement. Two new directors joined the board, a new vice-chair was appointed, and CMA members approved bylaw amendments to enable broader individual participation in the marketing community.

Updates from CMA AGM 2025:

• New Board Directors:

  • Susan Irving, CMO of Kruger Products, brings over 20 years of marketing leadership with global brands like Coca-Cola and PepsiCo, alongside multiple industry awards including CMA Marketer of the Year (2021) and a 2025 Inspiring Women award.

  • Bryan Kane, CEO of FCB Canada, offers deep agency leadership and digital innovation expertise, with prior leadership roles at Publicis Toronto and Modem Canada, plus CMA Creativity Council chairmanship.

• Vice-Chair Appointment:

  • Meghan Nameth, president and COO at Heads Up, with extensive senior marketing experience from brands such as P&G, TD, and Loblaw, was appointed vice-chair, bringing strong SME knowledge and industry success.

• Bylaw Amendment – Individual Affiliate Category:

  • Introduced to allow marketers outside CMA member companies — including Chartered Marketers, those in career transition, or newcomers — to join as affiliates.

  • Affiliates gain access to CMA events, education, and resources at member rates, fostering a more inclusive and engaged marketing community.

• 2025–26 CMA Board Members Include:
  Alan Depencier (Chair, RBC), Meghan Nameth (Vice-Chair), Susan Irving, Bryan Kane, plus leaders from Google Canada, TELUS, Bell Canada, Accenture, and more.

The CMA’s new board appointments and expanded membership options reinforce its commitment to building a diverse, future-ready marketing community. Under the leadership of President Alison Simpson and the strengthened board, the CMA aims to provide greater opportunities for growth, connection, and leadership in Canadian marketing.