Artificial intelligence continues to reshape enterprise marketing, but translating technological innovation into measurable business outcomes remains a challenge for many organizations. Against this backdrop, Haymarket Media Asia, publisher of Campaign Asia-Pacific, has announced the return of Campaign Connect Indonesia for its third edition on 23 September 2026 at AYANA Midplaza Jakarta, bringing together more than 200 senior marketing executives from Indonesia and across the Asia-Pacific region.

Held under the theme "The New Rules of Growth in Indonesia," the event will examine how brands can leverage AI-powered marketing technologies while maintaining authentic customer relationships in an increasingly competitive and value-conscious marketplace. As enterprises accelerate investments in marketing automation, customer intelligence, and predictive analytics, the conference reflects broader industry efforts to balance technological advancement with long-term brand building.

The 2026 edition expands beyond traditional keynote presentations by introducing 90-minute peer-to-peer Focus Group Discussions, a format adapted from the established Campaign360 Singapore program. The smaller discussion groups are designed to encourage practical conversations among senior marketers on shared business challenges rather than product-focused presentations.

One of the central discussions will explore a question facing many consumer brands today: How can companies unlock growth when consumers are becoming more selective with discretionary spending? The session is expected to address strategies for maintaining customer trust, improving perceived value, and protecting brand equity amid economic uncertainty.

The broader conference agenda mirrors several trends shaping Indonesia's marketing ecosystem. Sessions will examine AI-driven growth strategies, audience engagement across fragmented digital media channels, evolving consumer purchasing behavior, the expanding creator economy, influencer marketing effectiveness, and localization strategies tailored to Indonesia's diverse consumer landscape.

These themes align with wider changes occurring across global enterprise marketing. Organizations are increasingly integrating AI-powered marketing platforms, customer data platforms (CDPs), marketing automation software, and predictive analytics into their technology stacks to improve campaign performance and customer personalization. At the same time, marketers are navigating stricter privacy regulations, rising customer acquisition costs, and growing expectations for measurable return on marketing investment.

Campaign Connect Indonesia's advisory board includes senior executives representing multiple industries, including Ananditha Mayasari, AVP and Head of Marketing at Kopi Kenangan; Sebastian Au, Omni-Channel Marketing Director (CMO) at L'Oréal Luxe Indonesia; and Elvin Rahardja, Chief Marketing Officer of Pizza Hut Indonesia PT Sarimelati Kencana Tbk. Their involvement reflects the event's emphasis on enterprise-level marketing leadership across retail, consumer goods, and food service sectors.

According to Jaime Ng, Events Director of Campaign Asia-Pacific, Indonesia's marketing landscape continues to evolve as AI adoption accelerates alongside changing consumer expectations. The conference aims to provide a platform where senior leaders can exchange insights on managing growth while responding to increasing operational complexity.

The growing emphasis on AI reflects broader enterprise investment trends. Gartner projects that organizations continue increasing investments in generative AI across customer experience, marketing, and sales functions as enterprises seek productivity gains and more personalized customer engagement. Meanwhile, McKinsey & Company has reported that companies effectively scaling AI initiatives are increasingly achieving measurable improvements in marketing efficiency, customer acquisition, and revenue growth, highlighting AI's expanding role within enterprise marketing strategies.

Indonesia itself represents an increasingly important market for regional marketing innovation. The country's large digital population, expanding e-commerce ecosystem, and rapidly growing creator economy make it an attractive environment for brands testing new approaches to customer engagement. As consumer journeys become more digital and omnichannel, marketers are placing greater emphasis on first-party data strategies, AI-assisted content creation, and localized customer experiences.

The conference also underscores the growing importance of executive collaboration as marketing technology becomes more interconnected. Enterprise marketing leaders are increasingly expected to coordinate investments across AI platforms, analytics, advertising technology, CRM systems, and customer data infrastructure rather than treating these technologies as isolated tools. This integrated approach is becoming essential as organizations seek unified customer insights across channels.

Campaign Connect Indonesia 2026 reflects this broader evolution by positioning strategic discussions around business outcomes instead of technology alone. As AI capabilities mature and consumer expectations continue to shift, enterprise marketers are focusing less on adopting individual technologies and more on building resilient, data-driven marketing organizations capable of delivering sustainable growth.

For marketing executives across Southeast Asia, the conference represents an opportunity to benchmark evolving strategies, exchange operational insights with industry peers, and better understand how AI, consumer intelligence, and localized marketing approaches are shaping the next phase of enterprise marketing.

Market Landscape

Indonesia has emerged as one of Southeast Asia's fastest-growing digital economies, supported by expanding e-commerce adoption, mobile-first consumer behavior, and increasing enterprise investment in AI-powered marketing technologies. Organizations are modernizing their MarTech stacks with customer data platforms, marketing automation, predictive analytics, and AI-driven personalization to improve customer engagement and campaign performance. As economic conditions encourage more deliberate consumer spending, marketers are shifting their focus from customer acquisition alone toward retention, trust, and long-term brand value. Events such as Campaign Connect Indonesia provide an important forum for enterprise leaders to evaluate emerging technologies while sharing practical strategies for sustainable business growth.

Top Insights

• Campaign Connect Indonesia returns for its third edition with a stronger emphasis on AI-powered marketing, customer engagement, and sustainable enterprise growth for senior marketing executives.
• New peer-to-peer Focus Group Discussions encourage marketing leaders to exchange practical experiences around consumer spending shifts, brand trust, and long-term business performance.
• Conference sessions will explore AI marketing platforms, creator economy trends, media fragmentation, localization strategies, and evolving customer behavior across Indonesia's digital economy.
• Enterprise marketers continue increasing investments in customer data platforms, marketing automation, and predictive analytics to improve personalization and measurable marketing outcomes.
• Indonesia's expanding digital economy positions the country as a strategic market for AI-driven marketing innovation, omnichannel customer engagement, and enterprise MarTech adoption.

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